My Story

Hi! I’m Emily Hessney Lynch.

I’m the Owner & Founder of Serve Me the Sky Digital, a New York State certified woman-owned business. As a digital strategist and writer with over 10 years of experience, I love using social media to craft a compelling story, told in an authentic voice that’s true to your brand.

I offer consultations, social media strategies and audits, content writing, and workshops. Anything with words and the internet is kind of my jam. I’m especially interested in TikTok strategy and monitoring the evolution of the social media landscape.

I particularly enjoy working with small businesses and nonprofits. I love helping people craft a strategic approach for sharing their stories with the world. I believe that social media marketing efforts should always be purposeful. I’m also passionate about sharing my knowledge with others through both my blog. I’m an adjunct professor at Nazareth University, where I teach courses on social media and crisis communication. Giving back in the community is important to me too, which is why I serve as a Trustee of the Monroe County Library System.

I hold a Bachelor’s in English & History and a Master’s in Educational Administration from the University of Rochester. I’m Hubspot certified in Social Media Strategy, Content Marketing, and Inbound Marketing.

In my spare time, you’ll find me reading (check out my book recommendations), running a book club, hanging out with my husband (he’s a talented muralist & designer, if you need one) and our three rescue dogs, and exploring parks and coffee shops here in Rochester, NY.

Thanks for visiting!