Recap: Social Media for Small Businesses

Recap: Social Media for Small Businesses

I recently had the opportunity to teach a class at the Rochester Brainery, a community classroom space that offers one-time classes on pretty much any topic you can imagine. Whether you want to make a wreath, learn about paranormal activity, or decorate a cake like a pro, the Brainery has you covered. 

My class was on Social Media for Small Businesses; we had a great group and the attendees asked awesome questions. The class was comprehensive and chock-full of examples and activities! On the blog today I’m sharing just a taste of what it was like and some key takeaways that may help you as a business owner.

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100 Compass Workouts & What I've Learned

100 Compass Workouts & What I've Learned

I’d be lying to you if I told you fitness was something that always came easily to me. In elementary school, I tried all the sports, like soccer and softball. In middle school, I enjoyed a brief stint on the swim team. In high school, I found my niche with crew. I rowed for four years and we were state champs my junior year! It was incredible to feel like a good athlete; I’d never experienced that before. I was the most in shape I’d ever been in my life. Unfortunately, the catty climate among my teammates had me eager to get out by my senior year, and I didn’t pursue rowing in college.

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Performative Honesty on Social Media

Performative Honesty on Social Media

There’s a trend I’ve been noticing on social media for awhile now. I call it: performative honesty

You may have seen it too. An influencer, a blogger, or even a friend of yours shares something thoughtful, vulnerable, and reflective… paired with an ultra-curated photo of their perfect life. Something doesn’t quite match up. They’re sharing about their anxiety and pairing it with a professionally taken photo, makeup done, hair looking fly, cute outfit. They’re projecting perfection, and writing a caption that says “no no, I’m not perfect, I’m just like you.” It often leaves you questioning if the content in the caption is real, or fake like the photo.

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5 Creative Tactics to Try on Social Media

5 Creative Tactics to Try on Social Media

Keeping it fresh on social media can be a challenge. Once you get in a groove, it’s easy to keep delivering quality content in the same old ways. Clever tweets with images in them. Carousel posts on Instagram showing off new products or event photos. Enticing Facebook events that make everyone want to click “Interested.” 

That’s great! But we can take it to the next level with just a bit more effort and planning. Here are five creative tactics you can try on social media.

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9 Takeaways from the Storytelling & Social Media Symposium

9 Takeaways from the Storytelling & Social Media Symposium

This week I had the honor of presenting at the Rochester Regional Library Council’s Storytelling & Social Media Symposium at St. John Fisher College. The event was very well rounded, with sessions on Leadership & Storytelling, Data-Driven Storytelling, and How to Craft Your Message and Share it Strategically on Social Media. Everyone shared tons of great content and ideas, so I wanted to recap some of the highlights from each presentation.

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Pride Month Reads

Pride Month Reads

This year, I embarked on the ambitious adventure of reading 100 books in 2019. By the end of May, I’d already read 50 books. I knew this year of breakneck-speed reading would get a little dull after awhile if I continued to reach for all the same types of books I usually do (AKA extremely dark and twisty works of fiction), so I planned out some themed months to explore different perspectives and genres. June, of course, was Pride Month. My Pride Month reads were super fun, so I wanted to share them with you.

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Celebrating Gotcha Day

Celebrating Gotcha Day

Our doggy “Gotcha Day” is this week, and I can hardly believe it. In the world of animal lovers and rescuers, “Gotcha Day” is celebrated on the anniversary of the day you adopted your pet. Often with rescues, you don’t know their actual birthday, so the Gotcha Day becomes your big annual celebration for your beloved pet.

We adopted not one but two rescue dogs last year on June 29th. Did we intend to adopt two dogs in one go? We most certainly did not!

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6 Lessons from My First Month of Self-Employment

6 Lessons from My First Month of Self-Employment

Today I’m celebrating. Why? It marks the one month anniversary of me leaving my full-time job to pursue the great adventure of self-employment. No regrets so far! I’m trying not to let myself wear rose-colored glasses all the time; working for yourself can be lovely, but I know it won’t always be easy.

I’ve learned a lot in the first month (and I know there’s more to learn ahead!). To celebrate the one month milestone, I’m sharing a few of the lessons I’ve learned so far.

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50 Books in 5 Months

50 Books in 5 Months

I’ve reached the big five-oh! No, I’m not turning fifty, but I have read 50 books in five months.

For 2019, I set a lofty goal for my Goodreads Reading Challenge: 100 books. I’ve never read that many books in one year before. The most I’ve done is 70 books, and that was back in 2014. I was still in grad school, and that included some of the books I read for my graduate work.

I’m tracking this endeavor with my own hashtag, #emilys100books2019, on Twitter and Instagram. It’s been a good way to hold myself accountable and it’s started some interesting conversations too!

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