A Conversation with Alex Lopez: On Growing a TikTok Following, Pivoting Your Strategy, & Staying True to Yourself

A Conversation with Alex Lopez: On Growing a TikTok Following, Pivoting Your Strategy, & Staying True to Yourself

This is the 18th post in the “A Conversation With” series, where I interview smart humans about their experiences in communications, social media, and content creation. You can read past features here.

This month, I interviewed Alex Lopez, a writer and content creator who has grown a large following on TikTok over the past few years. In this blog post, we explore tips for going viral, pivoting your TikTok strategy, content creation as a career path, and more. 

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Thoughts on Therapy: Year Three

Thoughts on Therapy: Year Three

On this blog, I always try to be authentic and honest, even as a business owner trying to market my services. For example, in the past I’ve blogged about ending my passion project due to burnout and how I handled taking bereavement time as a freelancer. I’ve even gotten extra-vulnerable and shared insights I gleaned from therapy, reflecting on both the one year and two year milestones. So today it’s time to dive into my thoughts on my third year of going to therapy!

Last year, I wrote about how the pandemic shifted us to Zoom therapy. Though it felt strange at first, in May 2021 I was finally able to resume in-person sessions with my therapist and it was wonderful! I had forgotten how much you lose in body language that’s just outside the Zoom screen, and how nice it is to sit in a safe and cozy space with a person who is dedicated to helping you process, unlearn, and grow. This year was a lot between my grandma’s death in late February and my mom’s in early April, so I had plenty to talk about in therapy. Here are a few of the takeaways.

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A Conversation with Elise Miklich: Thoughts on Authenticity and Mental Health

A Conversation with Elise Miklich: Thoughts on Authenticity and Mental Health

This month, I interviewed my good friend Elise Miklich. If you’ve been reading this blog for awhile, you may remember that Elise and I co-presented together at Upstate Social last year! She and I often talk about authenticity on social media, and how to care for your mental health when you work in social media, so those are the topics we explored today. I hope you enjoy her insights!

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A Conversation with Alaina Brubaker: Tips for Getting Started on Instagram

A Conversation with Alaina Brubaker: Tips for Getting Started on Instagram

I’m excited to introduce a brand new series on the Serve Me the Sky blog! Each month, I’ll be interviewing folks about various marketing, social media, and communications topics. My hope is to expand beyond my own knowledge and share the expertise of other amazing experts.

Up first in the “A Conversation With” series is an interview with Alaina Brubaker, an experienced therapist who joined Instagram in September 2019 to much success! We discuss what led her to join Instagram, factors that have helped her succeed so far, and some of her best tips for setting yourself up to shine on social media. Enjoy!

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