4 Reasons Why You Should Try "Good Enough" Marketing

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4 Reasons Why You Should Try "Good Enough" Marketing

Many small business owners struggle with marketing themselves. It can feel uncomfortable to be self-promotional, it’s time-consuming, and there’s a desire for your marketing efforts to be perfect. If you’re going to put in the time, you have to get it right…right? Well, not exactly. But what could be better than perfect? You may be wondering. Done. Done is better than perfect.

What is “good enough” marketing? Exactly what the name sounds like–marketing that you’ve gotten done. It may not be the most unique and memorable piece of content ever published, but it’s done. You published it. It’s good enough.

Here are 4 reasons why you should try good enough marketing.

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How Do Hashtags Work on TikTok?

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How Do Hashtags Work on TikTok?

Over the past few months, I’ve been diving deep into TikTok as a content creator and researching the questions that spark my interest along the way. Last month, I investigated optimal posting times and how often you should post. This month, I’ve been wondering about how the heck hashtags work on TikTok. Are they important? Effective? In the past, I’ve wondered the same thing about Instagram. While hashtags don’t tend to make or break your social media presence, they can be useful.

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TikTok for Small Businesses

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TikTok for Small Businesses

For a few years now, I’ve been an avid fan of TikTok. So much so that I have an entire section of my newsletter dedicated to sharing my favorite finds from the platform! Whether you’re in the mood to learn something new or laugh at something ridiculous, TikTok has you covered. The app values authenticity and weirdness above all else, which helps foster niche communities from elder emos to ADHD folks, from knitters to people who have experienced trauma.

TikTok’s algorithm gets to know you better than you know yourself, some say, which helps users discover content they didn’t even know they were looking for. That’s great news for small businesses! You don’t have to beg people to follow you, you just have to create amazing content and the right people will discover it thanks to TikTok’s unique algorithm.

While I haven’t created TikTok content as Serve Me the Sky Digital, I’ve consumed plenty and have learned a lot about how the platform works and what performs well. I also recently attended a Small Business Block Party (aka webinar, but with better branding) led by TikTok, so I wanted to share some of the takeaways with you!

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

In the world of social media marketing, it can be difficult to keep up with trends and craft creative content on a regular basis. Especially in the nonprofit realm, it’s easy to fall into a habit of churning out the same old similar graphics and posts, without considering how to change it up and be playful. That’s why today, we’re learning from one of the best social media marketers out there: Lil Nas X. Here are five lessons we can learn from Montero himself:

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The Power of Facebook Groups

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The Power of Facebook Groups

When teaching social media workshops or crafting custom strategies for my clients, I frequently recommend Facebook groups as a useful tool. “Really? Facebook groups?” is often the response. People are skeptical of anything to do with Facebook--it seems too political these days, or they fear the site is losing users to platforms like Instagram and TikTok.

Yet, Facebook continues to be the largest social media network, and Facebook groups are currently used by more than a billion people per month. If your audience is on Facebook and you can add value for them in an engaging group, then why not go for it?! Groups are an excellent way to move your audience through the funnel, from the consideration phase on to being a regular customer and then to being a passionate advocate for your brand.

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Best Times to Post on Social Media

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Best Times to Post on Social Media

Ah, the age-old question. When is the best time to post on social media? When will most of my followers see it? When will it get the most traction? I hear this question frequently from my clients. As some of you may have guessed, the answer is: “It depends.” While there’s lots of research on the subject, I always advise folks to take it with a grain of salt and instead, dig into their own analytics to determine the best time to post. Today on the blog, we’ll be exploring some general advice on what works and what doesn’t work when it comes to posting times.

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Why I Use a Social Media Scheduling Tool

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Why I Use a Social Media Scheduling Tool

For years now, I’ve been a fan of scheduling tools to tackle the daunting task of social media management. While social media may seem easy to the untrained eye, not everyone who has an Instagram account can do a great job managing social media for a brand. Social media requires a thoughtful strategy, with clear goals and a solid plan for execution. So many businesses launch social accounts and quickly let them fall out of date because they don’t have a plan for posting consistently. That’s where scheduling tools are a lifesaver! Here are a few of the main reasons why I use a scheduling tool.

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7 Helpful Tools for Social Media

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7 Helpful Tools for Social Media

In order to be successful in your day-to-day social media management, it’s helpful to have an arsenal of handy tools to help you do your best work. These can be for scheduling, planning, or graphic design--there’s a lot that goes into making a great post! Today I’m sharing some of my favorite tools for crafting excellent social media content.

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How to Optimize Your Instagram Bio

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How to Optimize Your Instagram Bio

Writing a top-notch Instagram bio is both an art and a science. How do you craft something that will entice your target audience? That includes all the necessary information and is still concise and compelling? You only have 150 characters to do it! Today on the blog, we’re diving into best practices for optimizing your Instagram bio.

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How Long Should My Instagram Caption Be?

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How Long Should My Instagram Caption Be?

Determining how long your Instagram caption should be is an age-old dilemma. Okay, Instagram has only existed for eleven years, so maybe not quite “age-old.” Nonetheless, one of the most common concerns I hear from clients is, “How do I write a good caption? How long should my caption be?” People are stumped by the art of the caption! Today on the blog I’m breaking down Instagram caption length.

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