7 Takeaways & Action Items from Upstate Social 2019

7 Takeaways & Action Items from Upstate Social 2019

Last week in Rochester, social media beginners, fanatics, and experts alike gathered at the Temple Building downtown for the 5th annual Upstate Social Sessions, the largest social media conference in New York State outside of New York City. It’s jointly founded and run by two badass women, Danielle Raymo and Leah Stacy. This year was the first time the event spanned two full days, and it was jam-packed with great #content. Seriously, the word content was said so many times I started to forget what it means.

It’s easy to attend a conference, walk away with a head full of ideas, and head back to work inspired, but lacking time to implement it. So here’s a list for you of 7 key takeaways from the event and 7 action items you can tackle to start putting that knowledge to work!

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Recap: Social Media for Small Businesses

Recap: Social Media for Small Businesses

I recently had the opportunity to teach a class at the Rochester Brainery, a community classroom space that offers one-time classes on pretty much any topic you can imagine. Whether you want to make a wreath, learn about paranormal activity, or decorate a cake like a pro, the Brainery has you covered. 

My class was on Social Media for Small Businesses; we had a great group and the attendees asked awesome questions. The class was comprehensive and chock-full of examples and activities! On the blog today I’m sharing just a taste of what it was like and some key takeaways that may help you as a business owner.

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Performative Honesty on Social Media

Performative Honesty on Social Media

There’s a trend I’ve been noticing on social media for awhile now. I call it: performative honesty

You may have seen it too. An influencer, a blogger, or even a friend of yours shares something thoughtful, vulnerable, and reflective… paired with an ultra-curated photo of their perfect life. Something doesn’t quite match up. They’re sharing about their anxiety and pairing it with a professionally taken photo, makeup done, hair looking fly, cute outfit. They’re projecting perfection, and writing a caption that says “no no, I’m not perfect, I’m just like you.” It often leaves you questioning if the content in the caption is real, or fake like the photo.

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5 Creative Tactics to Try on Social Media

5 Creative Tactics to Try on Social Media

Keeping it fresh on social media can be a challenge. Once you get in a groove, it’s easy to keep delivering quality content in the same old ways. Clever tweets with images in them. Carousel posts on Instagram showing off new products or event photos. Enticing Facebook events that make everyone want to click “Interested.” 

That’s great! But we can take it to the next level with just a bit more effort and planning. Here are five creative tactics you can try on social media.

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9 Takeaways from the Storytelling & Social Media Symposium

9 Takeaways from the Storytelling & Social Media Symposium

This week I had the honor of presenting at the Rochester Regional Library Council’s Storytelling & Social Media Symposium at St. John Fisher College. The event was very well rounded, with sessions on Leadership & Storytelling, Data-Driven Storytelling, and How to Craft Your Message and Share it Strategically on Social Media. Everyone shared tons of great content and ideas, so I wanted to recap some of the highlights from each presentation.

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