LinkedIn influencer Jayde Powell is ditching outdated notions of 'professionalism'

LinkedIn influencer Jayde Powell is ditching outdated notions of 'professionalism'

Five years ago, I interviewed Jayde Powell here on the Serve Me the Sky blog, long before she became a sought after LinkedIn influencer! Jayde has been building her personal brand for a long time; now, she’s getting $20,000 brand deals for her LinkedIn content and earning over $200k per year from her influencer work. I was stoked to catch up with her for the It’s a Lot podcast. In this episode, we got into the nitty gritty of brand deals (including red flags she’s learned to suss out ASAP), her plans for retiring from social media by 40, what her different income streams look like, how she’s breaking free from the limiting box of ‘professionalism,’ and more. I find Jayde super inspiring, and I hope you will too.

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5 Books About How Social Media Shapes Our Culture & World

5 Books About How Social Media Shapes Our Culture & World

This fall, I’m teaching a college-level social media course at Nazareth University. The students and I are both learning lots, and it’s been a great experience so far! The midterm project I assigned was pretty unconventional for a social media class: the students had to read a book about social media from a list of five suggested titles and then review it in a traditional paper and an Instagram post or TikTok. My goal was to encourage them to think critically about the platforms we use every day in our professional and personal lives. It was fascinating to read my students’ observations, discuss the books as a class, and see the intersections between them! Today on the blog, I’m sharing a little about each book and what it tells us about the myriad ways that social media shapes our culture and our world. 

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How to Use Instagram Collab Posts

How to Use Instagram Collab Posts

In their efforts to stay relevant and serve many audiences, Instagram keeps adapting quickly and adding new features. Instagram Collab posts were announced in late 2021, but I still see a lot of confusion surrounding this feature. This feature is particularly useful for brands and influencers, especially when partnering IRL and are looking to increase their reach online. Today, I’ll walk you through what exactly an Instagram Collab post is, when to use one, why they’re beneficial to your social media strategy, and how to create one. Let’s dive in!

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A Conversation with Stephanie Hanna: Demystifying Sponsored Posts

A Conversation with Stephanie Hanna: Demystifying Sponsored Posts

This is the fourth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Stephanie Hanna, the content creator behind Sip and Savour Rochester. We talked about everything that goes into creating content, partnering with brands, and crafting a great sponsored post. I hope you learn something new!

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Performative Honesty on Social Media

Performative Honesty on Social Media

There’s a trend I’ve been noticing on social media for awhile now. I call it: performative honesty

You may have seen it too. An influencer, a blogger, or even a friend of yours shares something thoughtful, vulnerable, and reflective… paired with an ultra-curated photo of their perfect life. Something doesn’t quite match up. They’re sharing about their anxiety and pairing it with a professionally taken photo, makeup done, hair looking fly, cute outfit. They’re projecting perfection, and writing a caption that says “no no, I’m not perfect, I’m just like you.” It often leaves you questioning if the content in the caption is real, or fake like the photo.

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