For the past 2 years, I’ve posted twice a day on TikTok, once in the morning and once in the evening. It was a long and fascinating journey that helped me learn a lot about this unique, ever-evolving platform. Looking to enhance your own TikTok strategy? Here are 5 things I learned from posting on TikTok twice a day for 2 years.
Read MoreThis is the 18th post in the “A Conversation With” series, where I interview smart humans about their experiences in communications, social media, and content creation. You can read past features here.
This month, I interviewed Alex Lopez, a writer and content creator who has grown a large following on TikTok over the past few years. In this blog post, we explore tips for going viral, pivoting your TikTok strategy, content creation as a career path, and more.
Read MoreAll year long, I’ve been conducting a series of TikTok experiments in order to understand what kind of content the powerful TikTok algorithm prioritizes. I’ve tried an SEO trick, CapCut templates, shorter videos, a higher posting frequency, and more. In July, I experimented with longer videos, sharing only 3 minute videos for one week. The result? It worked better than I anticipated! Here’s what I learned from sharing longer videos on TikTok for a week.
Read MoreThis is the 16th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.
This month, I interviewed Megan Prather, a certified coach who shares vulnerably about difficult parent relationships on her TikTok, where she has a following of 21,000. In this blog post, we dive into her approach to TikTok, why it’s worth getting vulnerable online, and how to balance content creation with caring for your mental health.
Read MoreI’m on a roll conducting TikTok experiments and recently completed my fifth. I’m hoping to learn a few tips and tricks for what the algorithm prioritizes so that I can share my knowledge with others. Is a higher posting frequency truly necessary? Do shorter videos perform better than longer videos? Those are just a few of the questions I’ve been trying to answer. In my latest experiment, I posted videos that were only 15 seconds or less to see what would happen.
Read MoreI’ve worked in social media marketing for over ten years, but I’ve never been an early adopter of a new platform…until now. My disillusionment with Instagram is at an all-time high and a new app was the talk of TikTok, so last week I joined Lemon8. This newcomer to the social media scene is intriguing and has the potential to be extremely popular. I’m sure you have a lot of questions about where it came from, how Lemon8 works, and more, so let’s dive in!
Read MoreI’ve embarked on a series of experiments to better understand TikTok’s algorithm. TikTok is known for serving users content that feels uniquely tailored to their interests. People feel seen by TikTok. So how do you create content that will get served to exactly the right people? I’m testing all kinds of different tactics to find out!
This winter, theories began swirling that TikTok was boosting their new slideshow feature in the algorithm. I saw tons of slideshow posts every day. I decided to try posting only slideshows for a week to see what would happen.
Read MoreTikTok’s algorithm continues to amaze users with its uncanny ability to recommend content that feels perfectly tailored to your interests. Everyone’s FYP is a different experience. So how do you get your videos to land on more people’s FYPs? I’ve embarked on a series of experiments to find out!
I often see other social media professionals recommend posting 5-7x per day on TikTok in order to grow your account. That cadence seemed aggressive and unsustainable to me, but I decided to give it a try for one week. You probably have a lot of questions about how it went, so let’s dive in!
Read MoreI started off 2022 with an experiment: I set a goal to post on TikTok 3 times a day for 3 months and see what happened. It was challenging, fascinating, and fun! Afterwards, I kept posting twice a day on TikTok. That consistency has helped me continue to grow. I’ve gone from 1,500 followers in mid-April to 3,400 at the time of writing this post. It’s not monumental growth, but it’s steady! Today on the blog, I want to share reflections on some of my most popular TikToks (any that received 10k views or more) and what I’ve learned along the way.
Read MoreLast week, I was lucky enough to see Zaria Parvez, Duolingo’s TikTok strategist, give a fantastic keynote at AAF Greater Rochester’s R/AD Week. If you’ve seen the infamous unhinged owl on Duolingo’s TikTok account, you’ve likely either laughed, been shocked, or a little bit of both. Some may assume this is a chaotic and ill-advised approach to social media, but it’s actually incredibly thoughtful and strategic. Duolingo takes calculated risks with their brand on TikTok, delicately balancing their intentions with the impact they anticipate a bold move can have. Here are some key lessons I took away from Zaria’s keynote.
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
