April 26, 2024

You Have My Permission to Leave Twitter (or rather, X)

April 26, 2024/ Emily Hessney Lynch

I quit Twitter in the summer of 2021. My mom had just died, I was starting a demanding new job on an interim basis, and had experienced some hostile interactions on the platform. I thought a break would be liberating, so I resolved to step away from Twitter for three months. No announcing my departure as some folks are apt to do, I just walked away.

And I never came back.

I’ve been somewhat of an evangelist for quitting Twitter for a few years now. Once Elon Musk bought Twitter in October 2022, I became even more convinced that the platform would no longer be a viable place for meaningful conversations to thrive. Musk has implemented numerous changes in his reign so far, many of which are generally agreed to be poor choices that negatively affect user experience.

So what does this mean for you or your business? If you’ve been hanging on to Twitter (or rather, X, as Musk rebranded it in July 2023), in the hopes that it still has some kind of value, this is your sign that it’s okay to walk away.

April 03, 2024

Do I need a business account on TikTok?

April 03, 2024/ Emily Hessney Lynch

One of the most common questions I hear about getting started on TikTok is, “do I need to have a business account?” While it seems like a natural decision for a business to set up a business account from the start, there are several advantages and disadvantages to consider when deciding. Today I’m sharing all the details on when it makes sense to choose a business account versus a personal account as you start creating content for TikTok.

December 07, 2023

A Conversation with Alex Lopez: On Growing a TikTok Following, Pivoting Your Strategy, & Staying True to Yourself

December 07, 2023/ Emily Hessney Lynch

This is the 18th post in the “A Conversation With” series, where I interview smart humans about their experiences in communications, social media, and content creation. You can read past features here.

This month, I interviewed Alex Lopez, a writer and content creator who has grown a large following on TikTok over the past few years. In this blog post, we explore tips for going viral, pivoting your TikTok strategy, content creation as a career path, and more.

November 10, 2023

A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

November 10, 2023/ Emily Hessney Lynch

This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.

September 22, 2023

The Rise of Unhinged Marketing on Social Media (& How Your Brand Can Try It)

September 22, 2023/ Emily Hessney Lynch

This year, things have gotten unhinged on social media. The internet has always been a strange place, but it’s extra unusual lately. Recently, there’s been a shift to brands creating weirder and weirder content. No, I’m not talking about the snarky Wendy’s Twitter from the mid-2010s; I’m talking about the unhinged chaos of brands on TikTok and beyond. Today on the blog I’ll define ‘unhinged,’ explain the origins of the madness (and the rationale behind it), share examples, and offer guidance for when and how to try it. Let’s dive in!

May 19, 2023

The TikTok Experiments, Vol. 6: Posting Only CapCut Templates for a Week

May 19, 2023/ Emily Hessney Lynch

This year, I’ve been running a series of TikTok experiments in an effort to learn more about the enigmatic TikTok algorithm. My goal is to assess which tactics help you reach and engage more viewers. I’ve learned a lot from my past experiments! In May, I decided to experiment with sharing only CapCut templates for a week to see how that would impact my content’s performance. If you’re not familiar with CapCut templates, here’s my handy explainer. The results of this experiment surprised me: CapCut templates were even more effective than I anticipated! Here’s what I learned from this experiment.

May 03, 2023

Celebrating 4 Years of Serve Me the Sky Digital

May 03, 2023/ Emily Hessney Lynch

This May marks four years of running my own business full-time. A four year anniversary may not be a big deal to some, but it feels important to me. Four years of successfully running my business, even through an unprecedented global pandemic and economic turmoil? It is a big deal!

As I said in my newsletter this week, running Serve Me the Sky Digital is the most satisfied I’ve ever felt in my work life. I spent four years in higher education and earned a master’s degree in educational administration, then pivoted to nonprofits and worked in marketing at a startup incubator. I learned a lot at those jobs, but both were not a great fit for me.

Since diving into self-employment full-time, I’ve had opportunities I never would’ve guessed would come my way and have been happier all around. Glowing testimonials from clients I love working with make me proud of how far I’ve come and thankful to be where I am in my career right now.

Let’s get into some of my favorite projects, lessons I’ve learned, and a glimpse ahead!

April 26, 2023

How to Use Instagram Collab Posts

April 26, 2023/ Emily Hessney Lynch

In their efforts to stay relevant and serve many audiences, Instagram keeps adapting quickly and adding new features. Instagram Collab posts were announced in late 2021, but I still see a lot of confusion surrounding this feature. This feature is particularly useful for brands and influencers, especially when partnering IRL and are looking to increase their reach online. Today, I’ll walk you through what exactly an Instagram Collab post is, when to use one, why they’re beneficial to your social media strategy, and how to create one. Let’s dive in!

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