A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.

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6 Lessons from Duolingo TikTok Strategist Zaria Parvez

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6 Lessons from Duolingo TikTok Strategist Zaria Parvez

Last week, I was lucky enough to see Zaria Parvez, Duolingo’s TikTok strategist, give a fantastic keynote at AAF Greater Rochester’s R/AD Week. If you’ve seen the infamous unhinged owl on Duolingo’s TikTok account, you’ve likely either laughed, been shocked, or a little bit of both. Some may assume this is a chaotic and ill-advised approach to social media, but it’s actually incredibly thoughtful and strategic. Duolingo takes calculated risks with their brand on TikTok, delicately balancing their intentions with the impact they anticipate a bold move can have. Here are some key lessons I took away from Zaria’s keynote.

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

In the world of social media marketing, it can be difficult to keep up with trends and craft creative content on a regular basis. Especially in the nonprofit realm, it’s easy to fall into a habit of churning out the same old similar graphics and posts, without considering how to change it up and be playful. That’s why today, we’re learning from one of the best social media marketers out there: Lil Nas X. Here are five lessons we can learn from Montero himself:

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I Tried Not Reading for One Week. Here's What Happened.

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I Tried Not Reading for One Week. Here's What Happened.

If you’ve visited the Serve Me the Sky Digital blog before, then you may already know: I love reading. I love reading so much that I read 118 books last year. I’m well aware that I can’t perpetually read more books, so I decided to cut back in 2020. Still, I never would have guessed that in 2020 I would take a week-long break from reading.

Following the recommendation of my therapist, I skeptically picked up a copy of The Artist’s Way by Julia Cameron. The book is a twelve-week course where you’re supposed to get in touch with your inner artist-child by journaling daily, doing a fun activity once/week (your “artist date”), and trying out recommended tasks that make you sit with your feelings. The whole way through, I’ve been doubtful that any of this will work. What would it even mean for it to “work”? I’m about five weeks in, but I’m plugging away.

One recommendation in a recent chapter stopped me in my tracks. “Engage in a week of reading deprivation.” I stared at the book aghast. I nearly threw it across the room. Excuse me? ME? Not read for a week?! It’s true that I’m an obsessive, habitual, voracious reader. But it’s also true that I’m extremely stubborn. So I decided to try it out.

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5 Creative Tactics to Try on Social Media

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5 Creative Tactics to Try on Social Media

Keeping it fresh on social media can be a challenge. Once you get in a groove, it’s easy to keep delivering quality content in the same old ways. Clever tweets with images in them. Carousel posts on Instagram showing off new products or event photos. Enticing Facebook events that make everyone want to click “Interested.” 

That’s great! But we can take it to the next level with just a bit more effort and planning. Here are five creative tactics you can try on social media.

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