I’ve followed the work of social media consultant Jon-Stephen Stansel for years, so I was thrilled when he agreed to chat with me for the It’s a Lot podcast. After getting his start doing social media at higher ed institutions and government agencies, his online connections led to him working with brands like Invincible, Lord of the Rings: Rings of Power, Hazbin Hotel, Sausage Party: Foodtopia, and Avatar: The Way of Water. In this conversation, we talk about the joys of being creative and funny on social media, how AI lacks taste that’s necessary to succeed as a social media manager, the dark pits of the internet, and more. In the second half of the show, we also explore Jon-Stephen’s life as a dad and the joys he’s finding on his parenthood journey.