kind words from awesome clients:
“Emily is hugely proactive and approaches all projects with enthusiasm and efficiency.”
Emily has become a trusted and valued member of our team providing first-class social insight and community management services for our digital channels. She has been instrumental in helping grow our engaged audiences and I look forward to realising our future ambitions as a team.
— Simon Clarke, Head of Programming (Kids & Family), BBC Studios
“Emily is responsive, creative, professional and delivers on-deadline every time!”
Managing our social media in-house was extremely challenging during big projects–which is the time we need it the most. Knowing that Emily is communicating our most important news to the world makes the rest of our work so much easier. My only regret is that we didn’t bring Emily on sooner!
— Darren Stevenson, Artistic Director & CEO, PUSH Physical Theatre
“I feel confident and clearer about how I can use social media.”
I did a one on one consult with Emily and it was fabulous! Emily answered all my questions, gave me specific ideas for content to post, and walked me step by step through how to use various features like creating stories and reels, and scheduling posts for later…I'm so appreciative of Emily's expertise!
— Ella Davies, Owner & Clinical Director, TBH Therapy
“My first implementation of one of her tips provided immediate results!”
Emily's work for BOA was invaluable! She provided an organized and comprehensive audit of all our social media platforms, pointing out areas for growth ranging from large-scale suggestions for tone and presentation across platforms down to individual hashtag ideas…Emily was invested, thorough, and able to answer every question we sent her way!
— Gena Hartman, Director of Development & Communications, BOA Editions
“Emily reinvigorated my excitement around social media by making it easy to understand her analysis and providing simple, bite-size steps to make our various platforms more engaging.”
Before I worked with Emily of Serve Me the Sky, social media intimidated me. Strategies around quality social media engagement are always changing and as a small business owner, I had no time to keep up with the latest trends and best practices… We look forward to hiring Emily for future projects; Serve Me the Sky is reasonably priced and worth every penny!
— Kayleigh Stampfler, Owner & CEO, Stamp Paints
“Emily really helped to change my mindset about how important marketing is in everything related to my nonprofit.”
Emily has helped my non-profit tremendously! She compiled a comprehensive 50-page digital marketing strategy that included tips and tools for each social media platform, email and website marketing. Her ideas were creative and absolutely on target. From the comprehensive plan, she created a shorter checklist version that has been a lifesaver and stays within eye shot of my computer so that it’s always included in whatever I’m doing…I trust Emily’s vision and have seen success happen already!
— Jennifer Muniga, Executive Director, Cameron Community Ministries
“Emily shared her wisdom with us and helped the Museum to share our educational and entertaining content with even more people.”
We had the basics of Facebook and Instagram down, but needed help refining our messaging, improving our reach, and training our staff in best practices. Through a social media audit, a comprehensive strategy document, and a staff training session, Emily helped GCV&M to improve our social media strategy across a variety of platforms.
— Becky Wehle, President & CEO, Genesee Country Village & Museum
“We plan to incorporate Emily’s suggestions to benefit our students and enhance their sense of belonging.”
Emily is extremely knowledgeable about everything to do with social media. She provided a thorough social media audit including an analysis of channels and recommended straightforward suggestions on how to streamline platform uses to reach more stakeholders. She developed a comprehensive strategy to better engage students through the use of creative tactics and tools. As the new academic year approaches, and concerns about COVID continue, an effective social media presence is more important than ever.
— Denee Martin, Associate Director, MCC Office of Student Life & Leadership Development
“Emily provided real value for our organization.”
Emily did an excellent job studying our social media channels and helping us understand what appeared to be most effective. She also suggested tools and processes to keep us on track and organized in our thoughts about our messaging on these platforms…I would recommend her to others seeking insight into best practices in social media marketing.
— Janice Gouldthorpe, Executive Director, Flower City Arts Center
“Our team learned so much from Serve Me the Sky. We easily implemented some new things that have made a big difference already!”
Emily is an expert with all aspects of social media promotion, and a delight to work with. She really took the time to research and understand our unique organization, as well as our industry. The analysis we received is very easy-to-read, thorough, and extremely useful! All of our questions were answered, and the suggestions she gave us made a lot of sense. She helped us feel good about what we are doing now, but also provided us with many ideas to help us grow.
— Lyla Grills, Director, Mendon Public Library
“Emily is excellent to work with.”
She knows exactly what to do and when to do it. She has been our social media partner for almost two years and proved to be a great asset in helping grow our awareness, even in a pandemic!
— Kristie Nadeau, Marketing & Communications Director, MEG’s Gift
“Emily served me the sky and so much more!”
I've been wanting to work with Emily for awhile and am so happy we finally got the opportunity to work together. Emily crafted an easily digestible Instagram strategy that included simple yet powerful visuals that will be useful for me as I redevelop my brand and Instagram engagement strategy. I've already recommended her to another local small business looking for a social media strategist.
— Calvin Eaton, Founder, The Gluten Free Chef Blog & 540WMain
“Use of the strategies she gave to us will continue to guide us.”
Working with Emily provided us with an increased understanding of social media platforms and best use of them for our program. She presented us with a thorough and organized plan to accomplish both short term and long term goals to increase our social media presence.
— Kelli Gage, Program Director, EPIC Zone
“Emily is concise and efficient in her social media analysis and plans.”
Emily is concise and efficient in her social media analysis and plans. For a small organization with limited manpower, having Emily as a media consultant and content editor has been essential for creating a message that resonates with and reaches our target audience.
— Betsy Twohig-Barrett, Executive Director, Cancer Wellness Connections
“Emily’s accessibility and support was very helpful.”
Emily researched competitors’ social media use to develop a complete social media strategy. She also crafted a monthly content calendar and provided thoughtful analysis, which created an organized approach and yielded guidelines for the next month.
— Julie Dickens, Founder, Cold FAid
“If you want a fresh perspective and a dose of energy to your communications, Emily’s your expert.”
Working with Emily was exactly what we needed to refresh our email communications to prospective students. Her ability to research the audience and subsequently draft content that is informative, relatable, and actionable led to optimal engagement and our successful enrollment.
— Jason Buitrago, Executive Director of Enrollment Management, Case Western Reserve University School of Medicine
“Emily’s creativity, professionalism, and attention to detail were hugely beneficial to getting the work done on time and on strategy.”
Emily was wonderful to work with on two very distinct projects. She was able to develop a voice for one, while creating new content using a brand's existing voice for another. Both were a success!
— Carly Layton, Director of Inbound & Content Marketing, Mason Digital
“Emily’s work consistently saved me time as it required very minimal editing and was always delivered on time.”
As an editorial manager I knew I could always count on Emily's contributions to be original, well-researched, and exceptionally well-written. I'm very eager to work with her again in the future.
— Ellie Burke, Director of Marketing, StoryCombs
“Emily is timely, accurate, and professional in her writing work and was quick to understand our audience and how best to write for them.”
I highly recommend working with Emily on your digital content needs. We worked with Emily on blog content for our website that would be interesting and inspire our audience to plan a visit to Rochester at any time of the year. We have previously worked with Emily on some blog content, and we knew that her writing would be a great fit for our audience. Emily is wonderful to work with. Bringing Emily on to develop blog content was a huge help to our team, and has resulted in creative content that will live on our website and blog for years to come! If you are seeking a talented and whip-smart writer for your next project, look no further than Emily Hessney Lynch.
— Rachel Laber Pulvino, Director of Market Communications, Visit Rochester
“Working with Emily was informative and fun!”
I reached out to Emily for help creating a marketing plan for my consulting business. After our initial consultation she sent me recommendations for different ways I could improve my visibility. I appreciated that her proposal broke out each area separately so I could tackle them as best fit my needs, both timewise and financially. She developed a blog strategy for me, benchmarking against others in my field and brainstorming post ideas. Emily is a great resource and someone I would reach out to again. I have already recommended her to others!
— Chelsea BaileyShea, Owner, Compass Evaluation
“Emily has been a tremendous resource!”
I asked Emily for consultation because I wanted to grow my brand on the web and through social media. She was able to give me an incredible amount of advice including information on analytics, how to better format my posts, and ideas on how to expand my brand and reach a broader audience. I would highly recommend Emily to others!
— Noelle Brandmier, Creator, Wine and Game Pairing
“She was patient, supportive, and always available to answer questions.”
Emily helped me take an idea for my blog and turn it into a reality. I highly recommend her to anyone looking for assistance in the digital world!
— Leah L., Creator/Founder, Turning Lemons into Wine
“We were thrilled to see our Facebook engagement increase significantly in the time that we worked with Emily.”
Emily made things so easy for us—she is an excellent listener and communicator. On Facebook, our likes, shares, and follows all increased with her managing our social media channels. Emily is motivated to make a difference and she is a real asset to any communications plan.
— Deb Rosen, Executive Director, Bivona Child Advocacy Center
“Emily always comes to the table with fresh ideas.”
Emily has been a huge asset to the Celebrate City Living program, helping us develop consistent messaging, relevant content, and keeping us on top of our analytics. She is 100% reliable; her work is always on time and high quality.
— Caitlin Meives, Director of Preservation, Landmark Society
“Our audience more than doubled in size, with engagement higher than we’ve ever seen it.”
When COVID struck, Emily stepped up with her skill and expertise to lead our social media accounts. With Emily on board, we never had to worry about our posting, engagement, or resource management; she kept us safe and active when it mattered most.
— Michael Kelly, Co-Founder, Rochester Refugee
“Emily is creative, efficient, and a great writer.”
Working with Emily was a pleasure. She ran my Facebook page during the last month of my campaign for School Board, and she consistently created high quality, on-message content. I'd recommend her to anyone!
— Robert Hoggard, School Board Candidate & PhD student
“Emily has a deep knowledge of social networks which she masters perfectly in terms of strategy and content creation.”
We had the opportunity to work with Emily on the launch of an innovative product on the US market. Emily was in charge of creating and growing our US Twitter account and showed excellent skills in this area. She immediately understood the stakes for our company, was very enthusiastic, and quickly embraced our corporate culture. She was immediately operational and we appreciated her recommendations and advice about our presence on Twitter. Communication with her was easy and transparent; we quickly felt she was part of our startup. We will work with her again in the future if the opportunity arises, and definitely recommend her to anyone!
— Lionel Giardon, Chief Marketing Officer, BlookUp
“Her efforts have had many positive effects on our business, including strong sales.”
One World Goods has worked with Emily since April 2018. She has greatly improved our social media presence, posting for us daily on two platforms, resulting in increased online customer engagement and freeing up staff time for in-store customer service.
— Robert Hazen, Store Manager, One World Goods
“Emily wrote fun and creative social media captions driving impressive engagement.”
29 Design Studio engaged Emily to handle social media for a couple of our clients in 2019. She is professional and has great attention to detail. We have truly enjoyed working with Emily and would highly recommend her for your next social media project!
— Maureen Ballatori, Founder + CEO, 29 Design Studio
“Emily has led social media workshops for our Rochester Youth Year AmeriCorps program for the past few years and gets rave reviews every time!”
Everyone has reported learning something new or having a greater understanding of concepts they were aware of. She embraces researched statistics, best practices, and specific examples to illustrate concepts. We have a unique program and Emily has always been thoughtful in how she structures her workshops to best fit our team.
— Abigail Deacon, Associate Director, University of Rochester Center for Community Engagement
