What I've Learned from Posting Twice a Day on TikTok for 2 Years

/
What I've Learned from Posting Twice a Day on TikTok for 2 Years

For the past 2 years, I’ve posted twice a day on TikTok, once in the morning and once in the evening. It was a long and fascinating journey that helped me learn a lot about this unique, ever-evolving platform. Looking to enhance your own TikTok strategy? Here are 5 things I learned from posting on TikTok twice a day for 2 years. 

Read More

9 Things to Check Before Hitting Post on TikTok

/
9 Things to Check Before Hitting Post on TikTok

So you’ve created an awesome TikTok and you’re almost ready to share it with the world. But wait! There are several things you need to check before you hit the big red ‘Post’ button. Reviewing these items is essential for optimizing your content so the algorithm knows who to serve it to. I’ll walk you through all the fields to check before hitting post so that your content can perform its very best.

Read More

A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

/
A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.

Read More

The TikTok Experiments, Volume 9: Using Trending Sounds on Every Video for a Week

/
The TikTok Experiments, Volume 9: Using Trending Sounds on Every Video for a Week

In an effort to understand TikTok’s mysterious algorithm, I regularly conduct experiments to learn which tactics help videos gain traction. I’ve experimented with 3 minute videos, CapCut templates, an SEO hack, and more. In September, I experimented with a core component of TikTok videos: trending sounds. I don’t use trending sounds often; they’re not usually conducive to the kind of content I make. But trending sounds are supposed to be important in getting your videos seen, so for one week, I used trending sounds on every video I shared. To be frank, the results were surprising. 

Read More

The TikTok Experiments, Vol. 8: Posting Only 3 Minute Videos for a Week

/
The TikTok Experiments, Vol. 8: Posting Only 3 Minute Videos for a Week

All year long, I’ve been conducting a series of TikTok experiments in order to understand what kind of content the powerful TikTok algorithm prioritizes. I’ve tried an SEO trick, CapCut templates, shorter videos, a higher posting frequency, and more. In July, I experimented with longer videos, sharing only 3 minute videos for one week. The result? It worked better than I anticipated! Here’s what I learned from sharing longer videos on TikTok for a week.

Read More

A Conversation with Megan Prather: Why Vulnerability on TikTok is Worthwhile

/
A Conversation with Megan Prather: Why Vulnerability on TikTok is Worthwhile

This is the 16th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Megan Prather, a certified coach who shares vulnerably about difficult parent relationships on her TikTok, where she has a following of 21,000. In this blog post, we dive into her approach to TikTok, why it’s worth getting vulnerable online, and how to balance content creation with caring for your mental health. 

Read More

The TikTok Experiments, Vol. 7: Using an SEO Trick in All My Videos for a Week

/
The TikTok Experiments, Vol. 7: Using an SEO Trick in All My Videos for a Week

Throughout 2023, I’ve been experimenting on TikTok with the goal of better understanding their mysterious algorithm. I’m hoping to determine which commonly-promoted tactics are worthwhile and which are overhyped. In June, I experimented with an SEO trick that I’ve seen circulating the platform: hiding keywords in your video so the TikTok algorithm knows what your video is about and who to serve it. The results of this experiment were mixed. Today I’m sharing exactly how to do this SEO trick for TikTok and what I learned from the experiment.

Read More

The TikTok Experiments, Vol. 6: Posting Only CapCut Templates for a Week

/
The TikTok Experiments, Vol. 6: Posting Only CapCut Templates for a Week

This year, I’ve been running a series of TikTok experiments in an effort to learn more about the enigmatic TikTok algorithm. My goal is to assess which tactics help you reach and engage more viewers. I’ve learned a lot from my past experiments! In May, I decided to experiment with sharing only CapCut templates for a week to see how that would impact my content’s performance. If you’re not familiar with CapCut templates, here’s my handy explainer. The results of this experiment surprised me: CapCut templates were even more effective than I anticipated! Here’s what I learned from this experiment.

Read More

What are CapCut Templates and How Do I Use Them on TikTok?

/
What are CapCut Templates and How Do I Use Them on TikTok?

CapCut templates are taking TikTok by storm! Even if you’ve never heard of CapCut, if you spend time on TikTok, I’m sure you’ve seen a CapCut template before. Videos using CapCut templates are supposedly prioritized by TikTok’s algorithm, so they tend to spread like wildfire. CapCut templates are a low-effort and fun way to produce more relevant content and potentially increase your reach on TikTok. I’ll walk you through what exactly CapCut templates are, the value of using them, and how to actually use a CapCut template on TikTok. 

Read More