That time Jackie Ortiz angered the birding community (and other stories from a content creator & social media pro)

On It’s a Lot this week, I chatted with Jackie Ortiz (she/they), a social media professional by day and food/travel content creator by night. Their whole career has focused on building community and cultivating curiosity, which I really admire! We explore figuring out how to identify which stories will resonate with your target audience, learning to create video content, encouraging people to see familiar places differently, and lots more. We even talk about the time a small mistake in one of her travel videos infuriated the birding community!

I hope you’ll give it a listen and learn something new or enjoy a moment of levity.

Here are some quotes to give you a taste of the episode.

You can follow Jackie on TikTok or Instagram for more of their work.