The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

After being an avid consumer of TikTok content for a few years, last December I started feeling the impulse to experiment with creating my own TikToks. I started making a handful here and there, and by January I felt ready to ramp things up. I challenged myself to post three times a day on TikTok for three months.

Many TikTokkers were claiming that posting three times a day would help you grow quickly–some even advocated for five times a day! I knew five wouldn’t be realistic for me, but thought I could manage three, so I dove in. I started on January 23rd and finished the experiment on April 23rd. I had about 140 followers when I started, and thrillingly, had 1,533 by the end. 580 of those followers I gained in the very last week of the experiment! Here’s what I learned along the way.

Read More

7 Tips for Meaningful Community Management

7 Tips for Meaningful Community Management

As a social media professional, I’ve spent most of my career in the content creation and strategy space, developing thoughtful strategies and creative tactics tailored to my clients’ goals and executing on them. While I’ve always done some degree of community management for my social media clients, six months ago I began working with a client in a role focused solely on community management for a large, highly engaged audience. It has been so much fun and I’ve learned a ton, so I thought I’d share some of the takeaways here.

But first, let’s take a step back. What is social media community management? Simply put, it’s how your business engages with its audience online. It’s all about building a vibrant community around your brand so that your enthusiastic, loyal audience is eager to promote your brand to their networks as well. Great community management can help a brand go from a standard corporate brand to a more human brand, where supporters can tell the voice behind the account cares about them. That’s special--it’s hard for a customer to find, and difficult for a community manager to pull off! So let’s get into it: how can you do community management in a way that is meaningful and impactful? Here are 7 tips:

Read More

A Conversation with Jackie Ortiz: Holding Space & Creating Community

A Conversation with Jackie Ortiz: Holding Space & Creating Community

This is the 11th post in the “A Conversation With” series, where I interview talented folks about their areas of marketing expertise. You can read past entries in the series here.

This month, I interviewed Jackie Ortiz, a social media professional who currently does community at Doist and runs her own business, Sarap Tees. We discussed community management, lessons learned from the nonprofit and for-profit sectors, and how marketers can play a role in the pursuit of equity at their companies. I hope you enjoy her insights!

Read More

A Conversation with Katie Strang: Tips for Finding Your Niche

A Conversation with Katie Strang: Tips for Finding Your Niche

This is the third post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.

This month, I interviewed Katie Strang, a graduate student who has found her niche on Instagram. She runs @OCDIllustrated, an account dedicated to sharing what it’s like to live with OCD. In just a few short years, Katie has built a vibrant community. I hope you enjoy her tips and best practices!

Read More