How to Know When it's Time to Go

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How to Know When it's Time to Go

Over the past year or so, I’ve had to make some difficult decisions regarding how I’m spending my time–whether it’s my client work or volunteering efforts. In 2021, I ended client relationships and moved on from leadership positions, and those decisions weren’t easy. Back in 2020, I ended my passion project, which was also a tough call. Sometimes it can be extremely challenging to figure out whether an endeavor is serving you anymore. Is it time to move on? Should you stay? There’s no rulebook and it’s different for everyone!

That’s why I thought it might be helpful to transform some of my own experiences and feelings into a handy quiz for others who are in the same boat. This isn’t a definitive guide, it’s simply meant as a jumping off point.

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

In the world of social media marketing, it can be difficult to keep up with trends and craft creative content on a regular basis. Especially in the nonprofit realm, it’s easy to fall into a habit of churning out the same old similar graphics and posts, without considering how to change it up and be playful. That’s why today, we’re learning from one of the best social media marketers out there: Lil Nas X. Here are five lessons we can learn from Montero himself:

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A Conversation with Angelo Jasa-Phillips: From Creating Content to Developing Strategy

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A Conversation with Angelo Jasa-Phillips: From Creating Content to Developing Strategy

This is the 13th post in the “A Conversation With” series, where I interview smart humans about their experiences in the world of social media. You can read past features here.

This month, I interviewed Angelo Jasa-Phillips, a marketing professional who is the Digital Engagement Manager at GLSEN and has worked on both social content creation and strategy. In this blog post, we dive into how social strategy differs from social media management, and so much more.

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What I Learned as Vice President of a Nonprofit Board

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What I Learned as Vice President of a Nonprofit Board

Around this time last year, I wrote a blog post reflecting on what I learned in my first year on a nonprofit board. The blog post was published just a few weeks before COVID shut down the world’s in-person activities. I never could have imagined what my second year on the Cameron Community Ministries Board would be like! I had just stepped into the role of Vice President of the Board, and I wasn’t entirely sure what to expect. Looking back, I want to share a little bit about what a Board VP does, what we worked on at Cameron in 2020, and what I learned along the way.

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A Conversation with Jackie Ortiz: Holding Space & Creating Community

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A Conversation with Jackie Ortiz: Holding Space & Creating Community

This is the 11th post in the “A Conversation With” series, where I interview talented folks about their areas of marketing expertise. You can read past entries in the series here.

This month, I interviewed Jackie Ortiz, a social media professional who currently does community at Doist and runs her own business, Sarap Tees. We discussed community management, lessons learned from the nonprofit and for-profit sectors, and how marketers can play a role in the pursuit of equity at their companies. I hope you enjoy her insights!

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A Conversation with Lianna Pisani: Demonstrating Social Media ROI for Nonprofits

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A Conversation with Lianna Pisani: Demonstrating Social Media ROI for Nonprofits

This is the fifth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Lianna Pisani, a digital communications strategist based in Toronto. We discussed how to measure social media ROI, the value of qualitative data, and so much more. Please note that the views in this blog post are solely Lianna’s and do not necessarily represent those of her employer. I hope you enjoy her insights!

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A Conversation with Paige Engard (Doerner): Tips for Facebook Fundraising

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A Conversation with Paige Engard (Doerner): Tips for Facebook Fundraising

This is the second post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.

This month, I interviewed Paige Engard (Doerner), an experienced social media professional. She has developed and implemented an effective Facebook fundraising strategy for Lollypop Farm. I hope you enjoy her tips and best practices!

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