How Often Should I Post on Social Media?

/
How Often Should I Post on Social Media?

As a social media strategist, one of the most common questions I get is, “How often should I be posting on social media?” Like many things in social media, the answer starts with “it depends.” It’s also evolved over the past few years as the social media landscape continues to change rapidly. Last year, I wrote about where to invest your time and effort on social media. But once you’ve decided which platforms to focus on, how do you figure out how much to post? As is often the case, quality is more important than quantity–but there are other factors at play too. Without further ado, let’s dive into social media posting frequency!

Read More

9 Things Not to Do on Facebook

/
9 Things Not to Do on Facebook

Although TikTok is the hot new app right now, good old Facebook continues to serve as a reliable foundation for social media marketing. Despite what you might assume, Facebook is still widely used by over 2.9 billion people per month! Folks spend an average of 33 minutes per day on the platform, and the largest age group is 25-34 year olds. Surprised? There’s no need to discard Facebook just yet.

My blog post “11 Things Not to Do on Instagram” has been one of my most popular posts for a few years running, so I figured it was time to write a Facebook version! While it may seem like Facebook is easy and intuitive, there are several things you’ll want to avoid when managing a Facebook business page. Without further ado, here are 9 things not to do on Facebook.

Read More

How to Use Facebook Call-to-Action Buttons Effectively

/
How to Use Facebook Call-to-Action Buttons Effectively

As social media platforms continue to evolve, it’s easy to miss out on all the many ways you can optimize your profiles, reach your audience, and encourage them to take action. One missed opportunity I see quite often is not setting up (or under-utilizing) the Facebook call-to-action (CTA) button. Today I’ll dive into the what, why, and how of using the CTA button for maximum effect.

Read More

The Power of Facebook Groups

/
The Power of Facebook Groups

When teaching social media workshops or crafting custom strategies for my clients, I frequently recommend Facebook groups as a useful tool. “Really? Facebook groups?” is often the response. People are skeptical of anything to do with Facebook--it seems too political these days, or they fear the site is losing users to platforms like Instagram and TikTok.

Yet, Facebook continues to be the largest social media network, and Facebook groups are currently used by more than a billion people per month. If your audience is on Facebook and you can add value for them in an engaging group, then why not go for it?! Groups are an excellent way to move your audience through the funnel, from the consideration phase on to being a regular customer and then to being a passionate advocate for your brand.

Read More

Why I Use a Social Media Scheduling Tool

/
Why I Use a Social Media Scheduling Tool

For years now, I’ve been a fan of scheduling tools to tackle the daunting task of social media management. While social media may seem easy to the untrained eye, not everyone who has an Instagram account can do a great job managing social media for a brand. Social media requires a thoughtful strategy, with clear goals and a solid plan for execution. So many businesses launch social accounts and quickly let them fall out of date because they don’t have a plan for posting consistently. That’s where scheduling tools are a lifesaver! Here are a few of the main reasons why I use a scheduling tool.

Read More

50 Social Media Terms You Should Know: A Glossary to Guide You

/
50 Social Media Terms You Should Know: A Glossary to Guide You

Social media is constantly changing, and it can be hard to keep up. There’s a lot of jargon in the marketing industry as a whole, and the social media niche is jam-packed with its own befuddling buzzwords. To make it all a bit more accessible, I’m walking you through 50 social media terms you should know.

Read More

A Conversation with Paige Engard (Doerner): Tips for Facebook Fundraising

/
A Conversation with Paige Engard (Doerner): Tips for Facebook Fundraising

This is the second post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.

This month, I interviewed Paige Engard (Doerner), an experienced social media professional. She has developed and implemented an effective Facebook fundraising strategy for Lollypop Farm. I hope you enjoy her tips and best practices!

Read More