9 Things Not to Do on Facebook

9 Things Not to Do on Facebook

Although TikTok is the hot new app right now, good old Facebook continues to serve as a reliable foundation for social media marketing. Despite what you might assume, Facebook is still widely used by over 2.9 billion people per month! Folks spend an average of 33 minutes per day on the platform, and the largest age group is 25-34 year olds. Surprised? There’s no need to discard Facebook just yet.

My blog post “11 Things Not to Do on Instagram” has been one of my most popular posts for a few years running, so I figured it was time to write a Facebook version! While it may seem like Facebook is easy and intuitive, there are several things you’ll want to avoid when managing a Facebook business page. Without further ado, here are 9 things not to do on Facebook.

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10 Blog Posts You Loved in 2021

10 Blog Posts You Loved in 2021

2021 has been quite a year! We’ve covered a lot of topics on this blog since January, so we figured it was worth doing a countdown of 10 blog posts that our readers loved in 2021. Perhaps you’ll find a great one you missed, or learn something new! As always, feel free to reach out if you have any suggestions for topics to blog about.

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12 Things Not to Do on LinkedIn

12 Things Not to Do on LinkedIn

LinkedIn is a strange platform. While it can be great for networking and professional purposes, many people seem unsure of how to use the platform well. It can lead to inappropriate behaviors and cringey mistakes. In order to use LinkedIn effectively, you need to understand its purpose and why you’re there.

So, what is LinkedIn for? LinkedIn is a much more formal platform than Twitter or Instagram. It’s designed for creating a compelling profile to highlight your professional experience and connecting with people in your field. Ultimately, the goal is to craft a strong network that helps you move forward in your career.

What is LinkedIn not for? So many things! It’s not a dating site. It’s not a sales platform. It’s not for making new friends. Here are 12 things you should not do on LinkedIn.

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11 Things Not to Do on Instagram

11 Things Not to Do on Instagram

Instagram has quickly become the golden child of social networks over the last few years. Facebook has declined among the younger generation (though it remains popular with baby boomers), and Twitter remains somewhat niche (it’s just not for everyone). And then there’s Instagram—full of beautiful photos, compelling captions, and endless Stories to watch when you’re bored. It may seem like Instagram is an easy platform to navigate, but there are actually several pitfalls you’ll want to avoid when managing an Instagram account for a business. Today I’m highlighting the top 11 things not to do on Instagram. 

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