2021 has been quite a year! We’ve covered a lot of topics on this blog since January, so we figured it was worth doing a countdown of 10 blog posts that our readers loved in 2021. Perhaps you’ll find a great one you missed, or learn something new! As always, feel free to reach out if you have any suggestions for topics to blog about.

10) How to Run a Social Media Giveaway

Social media giveaways are everywhere lately! Each platform has very specific guidelines for how to run one, and you don’t want to violate any rules. Catch this blog post from January here if you missed it.

9) How to Optimize the Link in Your Instagram Bio

We’ve all been throwing “link in bio” in our captions for years, but what’s the most effective way to put a link in your bio? Should you use a third party like Linktree? What other options are out there? All this and more explained in this blog post from May 2020 that you’re still loving!

8) A Conversation with Rachel Barnhart & Ana Liss: On Dealing with Negative Comments

The internet can be a nasty place sometimes, and folks often forget there’s a human on the other side of the screen. Read this post to learn how negative comments can have a very real and insidious effect on mental health.

7) How to Review Your Twitter Analytics

Analytics can be a tricky beast to learn! That’s why I unpacked the analytics modules of each platform in a series of blog posts. Last July’s explainer on Twitter analytics was still quite popular this year!

6) I Tried Not Reading for One Week. Here’s What Happened.

I was surprised to see that this post from last year was still catching people’s attention in 2021! I’m a voracious reader and tried taking a break from it last year for just one week. Here’s what I learned.

5) How Many is Too Many Instagram Stories?

Many of my blog posts spring from my own curiosity. When I found myself tapping through someone’s 25 tiny dots of seemingly endless stories, I wondered how many is too many Instagram stories? The next day, I wrote this blog post. Its popularity this year shows that I wasn’t the only one with this question!

4) 50 Social Media Terms You Should Know: A Glossary to Guide You

Written back in the early days of the pandemic, this glossary still feels relevant today! Everything from gif to meme, from pinned highlight to vanity metric, this glossary covers a ton of terms.

3) How Long Should My Instagram Caption Be?

Another blog post borne of my own curiosity, “How Long Should My Instagram Caption Be?” was extremely popular with readers! Over 3,400 people had this question and read this blog post to find out the answer.

2) 11 Things Not to Do on Instagram

I’m thrilled that “11 Things Not to Do on Instagram” continues to be massively popular! I only hope that with over 5,000 of you reading this post in 2021, these Instagram mistakes fade into a thing of the past.

1) How to Review Your Instagram Insights

Instagram Insights are still stumping people! I’m delighted that “How to Review Your Instagram Insights” helped over 6,200 people in 2021. As Instagram continues to tweak the algorithm, it’s essential to review your analytics regularly so you can make adjustments to your strategy and keep on reaching your target audience.

Thanks for reading the Serve Me the Sky blog this year! For more great social media content, check out our unboring email newsletter.

Subscribe to SkyMail

Blog