As social media platforms continue to evolve, it’s easy to miss out on all the many ways you can optimize your profiles, reach your audience, and encourage them to take action. One missed opportunity I see quite often is not setting up (or under-utilizing) the Facebook call-to-action (CTA) button. Today I’ll dive into the what, why, and how of using the CTA button for maximum effect.
Read MoreThis is the second post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.
This month, I interviewed Paige Engard (Doerner), an experienced social media professional. She has developed and implemented an effective Facebook fundraising strategy for Lollypop Farm. I hope you enjoy her tips and best practices!
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
