Throughout 2023, I’ve been experimenting on TikTok with the goal of better understanding their mysterious algorithm. I’m hoping to determine which commonly-promoted tactics are worthwhile and which are overhyped. In June, I experimented with an SEO trick that I’ve seen circulating the platform: hiding keywords in your video so the TikTok algorithm knows what your video is about and who to serve it. The results of this experiment were mixed. Today I’m sharing exactly how to do this SEO trick for TikTok and what I learned from the experiment.