What I've Learned from Posting Twice a Day on TikTok for 2 Years

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What I've Learned from Posting Twice a Day on TikTok for 2 Years

For the past 2 years, I’ve posted twice a day on TikTok, once in the morning and once in the evening. It was a long and fascinating journey that helped me learn a lot about this unique, ever-evolving platform. Looking to enhance your own TikTok strategy? Here are 5 things I learned from posting on TikTok twice a day for 2 years. 

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

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A Conversation with Kelsey Sweet: TikTok Strategy, Experimentation, & Collaboration

This is the 17th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Kelsey Sweet, Social Media Strategist for the Buffalo Bills, whose work focuses on influencer marketing, TikTok strategy, and cause marketing. In this blog post, we dive into wacky TikToks, analytics, mental health, and more.

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