Journalist Fortesa Latifi takes a nuanced approach to her reporting on mom influencers

/
Journalist Fortesa Latifi takes a nuanced approach to her reporting on mom influencers

This week on It’s a Lot, I talked to journalist Fortesa Latifi about how she brings much-needed nuance to the conversation about mom influencers. We discuss how often vulnerable single moms are drawn to influencing because it doesn’t require an advanced degree and the work can be lucrative, the ethics of sharing your kids online, and how to figure out where to draw a line for yourself as a consumer of parenting content. Her excellent book Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online is out on April 7th and I highly recommend it!

Fortesa is also the mom of a toddler close in age to my son, so we had fun discussing the “I’ll do it myself” era, the joys of getting to see their personalities emerge, and the crushing weight of the mental load.

Read More

A Conversation with Ella Dawson: Burnout, Boundaries, & Being a Person Online

/
A Conversation with Ella Dawson: Burnout, Boundaries, & Being a Person Online

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Ella Dawson, an author, digital strategist, and sex & culture critic who has an abundance of experience in social media, both personally and professionally. In this blog post, we explore personal brand, the evolving social media landscape, burnout, boundaries, and how to make money and be a person online. 

Read More

A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

/
A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Dr. Fran Haydanek, an OBGYN and content creator who has grown a large following on TikTok. In this blog post, we explore how to decide what to share, why it’s worthwhile for physicians to show up online, navigating and combating medical misinformation, and more. 

Read More

The Rise of Unhinged Marketing on Social Media (& How Your Brand Can Try It)

/
The Rise of Unhinged Marketing on Social Media (& How Your Brand Can Try It)

This year, things have gotten unhinged on social media. The internet has always been a strange place, but it’s extra unusual lately. Recently, there’s been a shift to brands creating weirder and weirder content. No, I’m not talking about the snarky Wendy’s Twitter from the mid-2010s; I’m talking about the unhinged chaos of brands on TikTok and beyond. Today on the blog I’ll define ‘unhinged,’ explain the origins of the madness (and the rationale behind it), share examples, and offer guidance for when and how to try it. Let’s dive in!

Read More