The Easiest Way to Add Multiple Links to Your Instagram Bio

/
The Easiest Way to Add Multiple Links to Your Instagram Bio

Since its inception, Instagram has not allowed users to include clickable links in captions. The result is the infamous ‘link in bio’ culture, where individuals and businesses alike encourage their audience to visit their bio and click the one link there to follow through on the desired call to action. Because Instagram only permitted one link in a user’s bio, a few different workarounds arose so users could drive their followers to multiple different calls to action. Some people optimized their Instagram bio by using third-party tools like Linktree; others (myself included) advocated for creating a hidden landing page on your own website. Now, neither of those options is necessary, because in spring 2023, Instagram added the ability for users to include up to 5 links in their bio. It’s quick, easy, and effective! Here’s how to set it up:

Read More

How to Use Instagram Collab Posts

/
How to Use Instagram Collab Posts

In their efforts to stay relevant and serve many audiences, Instagram keeps adapting quickly and adding new features. Instagram Collab posts were announced in late 2021, but I still see a lot of confusion surrounding this feature. This feature is particularly useful for brands and influencers, especially when partnering IRL and are looking to increase their reach online. Today, I’ll walk you through what exactly an Instagram Collab post is, when to use one, why they’re beneficial to your social media strategy, and how to create one. Let’s dive in!

Read More

Where Should I Invest My Time & Effort on Social Media?

/
Where Should I Invest My Time & Effort on Social Media?

As a social media professional, one of the most common questions I get is, “which social media platforms should I be on?” Social media is always changing–you’ve got to keep up with the old standbys of Facebook, Twitter, and Instagram, then there’s pressure to hop on new platforms, and there are options like LinkedIn and Pinterest to consider. How do you know where to focus your time and effort? Social media is a ton of work, so you want to make sure your time is well spent and that you’re not spreading yourself too thin. Today I’m sharing my best advice for where to invest your time and effort when it comes to social media marketing.

Read More

Roundup: New Instagram Features in Fall 2021

/
Roundup: New Instagram Features in Fall 2021

Instagram continues to roll out an abundance of new features in an effort to entice creators, businesses, and individuals to keep using their platform. When Snapchat was popular, Instagram copied their disappearing content idea and created the Stories feature. Now with TikTok exploding in popularity, they’ve copied the quick videos with trendy audio idea and created Reels. I won’t be diving into Reels today, but I do want to share with you some of the newest features that have launched recently, since it can be hard to stay on top of them all! Here’s what’s new on Instagram this fall.

Read More

7 Ways to Make Your Instagram Stories More Engaging

/
7 Ways to Make Your Instagram Stories More Engaging

In recent years, Instagram Stories have surged in popularity. Increasingly, Instagram users are viewing Stories even more than in-feed posts. Those circles at the top of the app are just so enticing! Today on the blog, I’m diving into how you can make your Instagram Stories more engaging for your audience. People on the internet love to share their opinions and feel heard, so making it interactive is key. Here are seven ways to create engaging content for Insta Stories:

Read More

How Many is Too Many Instagram Stories?

/
How Many is Too Many Instagram Stories?

Instagram Stories have been around for nearly five years now, and there’s still debate over how to utilize them well. One question my clients often ask is, how many is too many Instagram Stories? Personally, when I’m flipping through Stories, I’ll watch the ones where there are four or five long dashes at the top. When it comes to a person or business whose Stories have devolved into an endless row of tiny dots, I’ll swipe onto the next account because I don’t have the attention span for that! Everyone has their own preferences and arbitrary rules for Story posting frequency. One Digg writer argued that three Stories is the perfect number.

In the social media industry, the answer to so many questions is “it depends.” I could tell you that it depends when it comes to Story posting frequency, and to some extent it does, but there is great research on the topic that provides helpful guidance on how many Stories really is too many.

Read More