So you’ve asked yourself these 5 questions and determined that Instagram is the right fit for you and your business. You have the bandwidth, you know your audience, and you have goals in mind. You’re all ready to launch. How do you launch well? Avoid these 7 mistakes when creating a new Instagram account and you’ll be golden.
Read MoreSince its inception, Instagram has not allowed users to include clickable links in captions. The result is the infamous ‘link in bio’ culture, where individuals and businesses alike encourage their audience to visit their bio and click the one link there to follow through on the desired call to action. Because Instagram only permitted one link in a user’s bio, a few different workarounds arose so users could drive their followers to multiple different calls to action. Some people optimized their Instagram bio by using third-party tools like Linktree; others (myself included) advocated for creating a hidden landing page on your own website. Now, neither of those options is necessary, because in spring 2023, Instagram added the ability for users to include up to 5 links in their bio. It’s quick, easy, and effective! Here’s how to set it up:
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
