When you work in social media, writing copy for posts becomes second nature. At this point, I have tons of practice and hardly have to think about what goes into great social media copy. But there’s a lot of bad social media copy out there! From grammatical errors to cringey messaging, boring language to overly self-promotional posts, social media is rife with lame posts that don’t engage their intended audience. That’s why today I’m sharing seven of my best tips for writing social media copy that doesn’t suck!