Celebrating 5 Years of Serve Me the Sky Digital

Celebrating 5 Years of Serve Me the Sky Digital

This month marks a huge milestone for Serve Me the Sky Digital: we’ve officially been in business for five whole years! According to the U.S. Bureau of Labor Statistics, 50% of small businesses fail within the first five years. I’m so grateful to be among the 50% that are still standing, especially after social and economic turmoil and personal life changes too. 

In the past five years of growing my business, I’ve met some amazing people, taught engaging workshops, worked on massive global brands and tiny startups, and learned a lot about what it takes to run your own business. I’m thankful for all the opportunities that have come my way, often via my awesome network of supporters and wonderful clients. 

Five years ago, it was hard to picture what the future of Serve Me the Sky Digital would look like. I only had a couple of clients, at rather low rates, and didn’t know what to expect. I took a bet on myself and made the leap. I’m so glad I did. I hope to have many more happy years of self-employment ahead, full of great projects with people and organizations I love working with!

Without further ado, let’s dive into some projects and opportunities I’ve enjoyed this year, lessons learned, and a look to the future. 

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A Conversation with Ellie Burke: Tips for Getting Started with Content Marketing

A Conversation with Ellie Burke: Tips for Getting Started with Content Marketing

This is the 14th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Ellie Burke, a content marketing professional who is the Content & SEO Manager at Campspot. In this blog post, we dive into keywords, SEO misconceptions, and much more.

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7 Tips for Writing Social Media Copy that Doesn't Suck

7 Tips for Writing Social Media Copy that Doesn't Suck

When you work in social media, writing copy for posts becomes second nature. At this point, I have tons of practice and hardly have to think about what goes into great social media copy. But there’s a lot of bad social media copy out there! From grammatical errors to cringey messaging, boring language to overly self-promotional posts, social media is rife with lame posts that don’t engage their intended audience. That’s why today I’m sharing seven of my best tips for writing social media copy that doesn’t suck!

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