Throughout my career as a social media strategist, I have long advocated for folks to 1) be more proactive and 2) utilize a scheduling tool. Scheduling your content in advance is helpful for increasing your efficiency, establishing a consistent posting cadence, and saving your sanity. I’ve tried both third party tools and built-in schedulers for each platform. LinkedIn was one of the few platforms that did not offer a way to schedule posts natively. I briefly tried Hootsuite for scheduling LinkedIn posts, but found it cumbersome and returned to posting in real time. Excitingly enough, LinkedIn recently added the ability to schedule posts right on the platform! I’ll walk you through the steps for scheduling your LinkedIn content to go live at a later time.

This May marks four years of running my own business full-time. A four year anniversary may not be a big deal to some, but it feels important to me. Four years of successfully running my business, even through an unprecedented global pandemic and economic turmoil? It is a big deal!

As I said in my newsletter this week, running Serve Me the Sky Digital is the most satisfied I’ve ever felt in my work life. I spent four years in higher education and earned a master’s degree in educational administration, then pivoted to nonprofits and worked in marketing at a startup incubator. I learned a lot at those jobs, but both were not a great fit for me.

Since diving into self-employment full-time, I’ve had opportunities I never would’ve guessed would come my way and have been happier all around. Glowing testimonials from clients I love working with make me proud of how far I’ve come and thankful to be where I am in my career right now.

Let’s get into some of my favorite projects, lessons I’ve learned, and a glimpse ahead!

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