In so many conversations with clients, one topic that comes up again and again is hashtags. Do they actually matter? How many are you supposed to use? Where do you put them? What’s the point? Over the years, the way we’ve used hashtags on Instagram has changed significantly, and so has how Instagram treats them in the algorithm. Ultimately, the goal with hashtags is to be intentional rather than spammy. It can be difficult figuring out how to do that well! That’s why today on the blog, I’m sharing my tips for making the most of hashtags.