How to Set up a Business Profile on Instagram
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Business Instagram accounts offer many benefits not available on plain old personal Instagram accounts. With a business account, you can access a variety of marketing tools like analytics, ads, contact options, appointment booking, and swipe up links in your Stories if you have over 10,000 followers. Today on the blog, we’ll be exploring the benefits of using a business account and how to set one up, whether you’re brand new to Instagram or converting over from a personal account.
Why Use a Business Account
Access to Analytics
On a personal account, you aren’t able to view any insights about how many people your account is reaching or what those demographics look like. With a business account, you can analyze your follower activity, how your posts are performing, when your audience is online, and much more. For a more detailed look at Instagram Insights, check out this previous blog post.
Instagram Advertising
Once you’re set up with a business account on Instagram, you can connect it to your Facebook page and start running ad campaigns on Instagram. Facebook and Instagram ads can be very affordable, and are a great way to increase your reach and get your products in front of your target audience.
Post Scheduling
Scheduling social media content has been a game changer for me as a professional social media marketer. It helps me be far more efficient by creating content in advance and scheduling it to auto-post at specific times when I know my audience is online. My favorite tool for Instagram scheduling is Planoly. You can’t schedule posts with a personal account, but once you switch over to a business account, you’ll be able to start scheduling content with Creator Studio or a third party tool like Planoly.
How to Set Up a Brand New Business Account
If your business is just joining Instagram for the first time, follow these steps to set up your business account:
Download the Instagram app.
Open Instagram and tap “Sign Up.”
Fill out your email address and tap “Next.” Here is where you’ll connect your Instagram business account to your Facebook Business page. Make sure you’ve used an admin email address to sign up, then tap “Log in with Facebook.”
Select your username and password and fill out your bio.
Tap “Done.”
Congratulations! Now you have a personal Instagram account and you’re all ready to switch it over to a business account. Follow the steps below to proceed.
How to Switch from a Personal Account to a Business Account
Open Instagram to your existing personal account.
Tap the profile icon to access your profile.
Tap the three lines on the top right of the screen, then tap “Settings.”
Select “Switch to Business Profile,” then “Continue.”
If you have not yet connected your Instagram business account to your Facebook business page, you can follow the instructions to do so now.
Add contact information for your business, including phone number, email address, or physical address (you need at least one but can include all three).
Tap “Done.”
What’s Next?
Well for starters, you can start exploring the Instagram business tools like analytics, advertising, and scheduling! You can also continue to level up your Instagram skills with advice from these posts:
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