Writing a top-notch Instagram bio is both an art and a science. How do you craft something that will entice your target audience? That includes all the necessary information and is still concise and compelling? You only have 150 characters to do it! Today on the blog, we’re diving into best practices for optimizing your Instagram bio.
Read MoreDetermining how long your Instagram caption should be is an age-old dilemma. Okay, Instagram has only existed for eleven years, so maybe not quite “age-old.” Nonetheless, one of the most common concerns I hear from clients is, “How do I write a good caption? How long should my caption be?” People are stumped by the art of the caption! Today on the blog I’m breaking down Instagram caption length.
Read MoreYou’ve seen them before: the social media giveaway. They’re all over lately, especially on Instagram! Why would you want to give free products or services away, though? And if you do decide it’s the right move for your business, how do you execute on it effectively? We’re exploring all that and more on the blog today!
Read MoreThis month, I did something that I could not have envisioned doing at this time last year. After investing four and a half years into it, I finally decided to end my passion project, I Heart ROC. I will always value the relationships I built by interviewing my fellow Rochesterians and sharing their stories on the site. It was an incredible experience and I am so grateful for it.
So, why did I end it? That’s exactly what I want to share on the blog today. In our society, people are always launching side hustles or passion projects. There’s tons of pressure to monetize your hobby. Do you enjoy baking? Start a bakery! Like making candles at home? Sell them on Etsy! It seems like you can’t do something just for the sake of enjoying it anymore. When I googled “passion project,” I got 470 million results; “side hustle” got 67 million results. Articles like “50 ideas for a lucrative side hustle” and “14 reasons to start a passion project” are everywhere.
There’s an abundance of advice about why you should start a passion project, but no one talks about when to end a passion project. When I googled “end a passion project” the results were mostly things like “how to stop procrastinating on your passion project.” That’s why I thought it would be valuable to share why I ended my passion project. Maybe you’re in the same place I was and need some help deciding. I hope this is useful for you.
Here’s why I ended my passion project.
Read MoreLinkedIn is a strange platform. While it can be great for networking and professional purposes, many people seem unsure of how to use the platform well. It can lead to inappropriate behaviors and cringey mistakes. In order to use LinkedIn effectively, you need to understand its purpose and why you’re there.
So, what is LinkedIn for? LinkedIn is a much more formal platform than Twitter or Instagram. It’s designed for creating a compelling profile to highlight your professional experience and connecting with people in your field. Ultimately, the goal is to craft a strong network that helps you move forward in your career.
What is LinkedIn not for? So many things! It’s not a dating site. It’s not a sales platform. It’s not for making new friends. Here are 12 things you should not do on LinkedIn.
Read MoreBusiness Instagram accounts offer many benefits not available on plain old personal Instagram accounts. With a business account, you can access a variety of marketing tools like analytics, ads, contact options, appointment booking, and swipe up links in your Stories if you have over 10,000 followers. Today on the blog, we’ll be exploring the benefits of using a business account and how to set one up, whether you’re brand new to Instagram or converting over from a personal account.
Read MoreToday we’re continuing our series on reviewing your analytics. Previously, we’ve covered all things Twitter analytics and Instagram Insights. Next up: the world of Facebook Insights. Many people lament that organic reach is down on Facebook and that it’s become a pay-to-play platform. In some respects, that’s true. But even if your reach is low, you can still get great engagement with your audience. That’s why it’s important to regularly track and assess what’s working and what’s not. Without further ado, let’s dive into how to review your Facebook Insights.
Read MoreThis is the eighth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, communications, or PR. You can read past entries in the series here.
This month, I interviewed Jayde Powell, social media professional and Twitter networking queen, based in Atlanta, Georgia. We discussed what good community management looks like, how to network on Twitter, and making human connections online. I hope you enjoy her insights!
Read MoreThis week we’re continuing our series on reviewing your analytics. Last time, we talked about all things Instagram Insights, and today we’re diving into the world of Twitter analytics. Most people have enough trouble figuring out how to build a strong Twitter presence, let alone how to make sense of the data in the analytics tab. That’s why I’m walking you through how to review your Twitter analytics so you can use that information to adjust your social media strategy and connect with your target audience.
Read MoreLet’s be real: do you regularly review your Instagram Insights? For many business owners, looking at your analytics quickly falls to the bottom of your to do list. It’s daunting! There’s confusing jargon and the data can be tricky to interpret. That’s why today on the blog, I’m walking you through how to review your Instagram Insights so you can use them to take meaningful action.
Read MoreDigital, Social, & Creative by Emily Hessney Lynch.
