My 22 Favorite Books of 2022

My 22 Favorite Books of 2022

Like 2021 and 2020 before it, 2022 contained plenty of struggles and joys, all coexisting in this strange life. In May I celebrated three years of running my own business! I also received my New York State woman-owned business certification in November. 

I also dove into the world of TikTok and blogged about it often, which included one of my most popular blog posts of 2022, where I shared what I learned by posting on TikTok 3 times per day for 3 months. Additionally, I wrote about non-marketing topics like how my ADHD affects me as a business owner and the joys of visiting all 31 libraries in Monroe County.

Libraries have been essential to my reading journey in 2022–they’ve often led me to pick up books I might not have encountered otherwise. Last year, I read over 120 books and shared 35 favorites on the blog. In 2020, I read 86 books and shared my top 25. This year, I’ve narrowed it down even more! I’ve read 155 books this year and I’m sharing 22 of my absolute favorites. 

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Reflections on Instagram: Its Evolution & Mine

Reflections on Instagram: Its Evolution & Mine

There’s no denying that Instagram has been through quite an evolution. All apps need to adapt to keep up with what consumers want, but as a social media professional, I fear that Instagram is losing sight of itself in its efforts to keep up with competitors. Today on the blog, I’m sharing reflections on the changes we’ve seen with Instagram so far and how I’m shifting my approach to the platform.

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Celebrating 3 Years of Serve Me the Sky Digital

Celebrating 3 Years of Serve Me the Sky Digital

It’s hard to believe that this month marks three years of running my own business. Strangely enough, this is the third business anniversary I’ve celebrated during the COVID pandemic. My first business anniversary was a few months after the pandemic started, in May 2020, and the second was in May 2021, just as we were all starting to get vaccinated. It’s certainly been a challenging time to start and sustain a business! I’m grateful to all the amazing clients I’ve worked with along the way who have made it possible for me to continue on this fulfilling journey of self-employment.

Without further ado, I’ll share with you some of my favorite projects from the past year, lessons learned along the way, and what I’m looking forward to in the future.

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I Visited All 31 Libraries in the Monroe County Library System. Here's What I Learned.

I Visited All 31 Libraries in the Monroe County Library System. Here's What I Learned.

Last September, I joined the Board of Trustees for the Monroe County Library System (MCLS).

What is the Monroe County Library System? The MCLS is an association of independent public libraries. MCLS members receive many benefits, like a shared catalog, shipping and delivery services so patrons can borrow materials from any library in the system, outreach services, admin and technical support, and more. Central Library in downtown Rochester is the operational hub of the MCLS; the Rochester Public Library is comprised of Central Library and 10 city library branches, all part of the MCLS.

As an obsessive reader and someone who’s always down for an adventure, I decided to visit every library in the system. That’s 31 libraries! I began in late September and finished in early March. In October, my client Celebrate City Living did a theme called “Celebrate: Libraries” on our Instagram, so I visited all 11 city library locations in just one month!

It’s been a fascinating journey to explore all these beautiful libraries that are so vital to our communities. Every library has its own personality and quirks. It was a joy to see the amazing work library staff are doing across Monroe County! I shared my journey on Instagram using #EmilyExploresMCLS, but thought it would be valuable to recap the experience in one convenient blog post.

I’ll be sharing my library experiences in the order in which I visited. My husband joined me for as many of the visits as his schedule allowed, so if I say “we,” that’s who I’m referring to. Without further ado, let’s dive in!

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How to Know When it's Time to Go

How to Know When it's Time to Go

Over the past year or so, I’ve had to make some difficult decisions regarding how I’m spending my time–whether it’s my client work or volunteering efforts. In 2021, I ended client relationships and moved on from leadership positions, and those decisions weren’t easy. Back in 2020, I ended my passion project, which was also a tough call. Sometimes it can be extremely challenging to figure out whether an endeavor is serving you anymore. Is it time to move on? Should you stay? There’s no rulebook and it’s different for everyone!

That’s why I thought it might be helpful to transform some of my own experiences and feelings into a handy quiz for others who are in the same boat. This isn’t a definitive guide, it’s simply meant as a jumping off point.

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How ADHD Impacts Me as a Business Owner–For Better & For Worse

How ADHD Impacts Me as a Business Owner–For Better & For Worse

In October, I got diagnosed with ADHD. Learning about my ADHD has helped me understand how I function as a human and as a business owner. This learning process all started thanks to TikTok. I saw a video about Rejection Sensitive Dysphoria, a condition commonly comorbid with ADHD. "I don't have ADHD, but I definitely have Rejection Sensitive Dysphoria!" I told my therapist excitedly.

"Oh Emily...you definitely DO have ADHD. I've been trying to tell you that, but I guess you weren't paying attention," she said.

Consider me roasted! I had to laugh. Once I started doing my research, it was shocking how many things suddenly made sense. ADHD has a huge impact on how I show up as a business owner–for better and for worse. If you have ADHD and are considering starting a business, but worry that your ADHD may be a barrier: this blog post is for you! For as much of a hassle as ADHD can be in some ways, it can also be a superpower.

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2021 in Books

2021 in Books

I’ll be honest, I’m relieved that 2021 is drawing to a close. For as much as we all talked about how horrible 2020 was, 2021 was a tough year too. Starting in January, I worked as a contact tracer for a few months while business was slow. My grandma died in late February and my mom in early April; afterwards I blogged about taking bereavement time as a freelancer.

When May rolled around, I celebrated two years running my own business and signed my biggest and most exciting client to date 🥳 Over the summer, I spent three months as Interim Executive Director of a nonprofit organization. In the fall, I reflected on my learnings from three years in therapy. I also walked away from a leadership position and dove into a new volunteer opportunity.

I recently recapped some of my most popular blog posts this year, so if you missed any along the way, you can find them here. In addition to writing this blog, I also dug in deep creatively and had nine of my short stories published in various literary magazines, which I’m so proud of! 2021 has been a whirlwind to say the least.

Through all of that chaos, emotion, and busyness, reading has been a source of comfort, distraction, and inspiration. I’m grateful for the books and authors who brought me joy and reflection in 2021.

Last year, I read 86 books and included 25 of them in my 2020 in Books blog post. This year, I’ve read 120 books to date; I’m sharing 35 of my favorites here. Interestingly, I read fewer novels this year--only 50. As a short story and memoir writer myself, I’ve been reaching for those more, and read nine short story collections, seven memoirs, and four graphic memoirs. As a trustee of the Monroe County Library System, I’ve been visiting all 32 libraries in the county, and along the way have grown interested in graphic novels and manga. I’ve read 11 manga and seven graphic novels this fall. I’ve also read 10 nonfiction books, eight poetry collections, and two children’s books.

Let’s get into it! Here’s my 2021 in books.

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Thoughts on Therapy: Year Three

Thoughts on Therapy: Year Three

On this blog, I always try to be authentic and honest, even as a business owner trying to market my services. For example, in the past I’ve blogged about ending my passion project due to burnout and how I handled taking bereavement time as a freelancer. I’ve even gotten extra-vulnerable and shared insights I gleaned from therapy, reflecting on both the one year and two year milestones. So today it’s time to dive into my thoughts on my third year of going to therapy!

Last year, I wrote about how the pandemic shifted us to Zoom therapy. Though it felt strange at first, in May 2021 I was finally able to resume in-person sessions with my therapist and it was wonderful! I had forgotten how much you lose in body language that’s just outside the Zoom screen, and how nice it is to sit in a safe and cozy space with a person who is dedicated to helping you process, unlearn, and grow. This year was a lot between my grandma’s death in late February and my mom’s in early April, so I had plenty to talk about in therapy. Here are a few of the takeaways.

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On Taking Bereavement Time as a Freelancer

On Taking Bereavement Time as a Freelancer

This topic is unusual for a business blog where I typically talk about marketing and social media strategy, but I thought it would be interesting to explore and helpful for other freelancers going through similar situations. In late February, my grandma passed away at 93 years old, and in early April, my mom died of cancer at 59 years old. Hell of a way to start the year! Not working at a traditional company where I could check in with HR and get standard bereavement time, I was uncertain about how I would navigate taking time off to grieve. Here are a few things that worked for me over the past few months:

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Why I Ended My Passion Project

Why I Ended My Passion Project

This month, I did something that I could not have envisioned doing at this time last year. After investing four and a half years into it, I finally decided to end my passion project, I Heart ROC. I will always value the relationships I built by interviewing my fellow Rochesterians and sharing their stories on the site. It was an incredible experience and I am so grateful for it.

So, why did I end it? That’s exactly what I want to share on the blog today. In our society, people are always launching side hustles or passion projects. There’s tons of pressure to monetize your hobby. Do you enjoy baking? Start a bakery! Like making candles at home? Sell them on Etsy! It seems like you can’t do something just for the sake of enjoying it anymore. When I googled “passion project,” I got 470 million results; “side hustle” got 67 million results. Articles like “50 ideas for a lucrative side hustle” and “14 reasons to start a passion project” are everywhere.

There’s an abundance of advice about why you should start a passion project, but no one talks about when to end a passion project. When I googled “end a passion project” the results were mostly things like “how to stop procrastinating on your passion project.” That’s why I thought it would be valuable to share why I ended my passion project. Maybe you’re in the same place I was and need some help deciding. I hope this is useful for you.

Here’s why I ended my passion project.

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