Thoughts on Therapy: Year Two

Thoughts on Therapy: Year Two

It’s hard to believe, but I’ve been going to therapy for two years now. Last year I wrote about what I learned in my first year of therapy, and I thought it would be worth reflecting on what I learned in year two. Continuing on in therapy for a second year has allowed me to continue to build a relationship with my therapist and to go deeper on several topics, diving into things I don’t often think about unless given a push. This helps me keep learning, realizing things about myself, and growing. Thanks to therapy, I’m not stagnating and getting stuck in behaviors or thought patterns that don’t serve me.

Back in January, I never would have guessed how necessary therapy would become. With the COVID-19 pandemic sweeping through the world and shutting the U.S. down back in March, we rocketed off the course of normalcy. Zoom therapy became just another one of the many changes in my daily life. The switch to Zoom therapy hasn’t slowed us down or impeded our connection. I’ve been grateful to be able to continue my therapy throughout the pandemic, when stress and overwhelm is higher than ever.

So without further ado, here are a few things I’ve learned in year two of therapy.

Read More

How to Set up a Business Profile on Instagram

How to Set up a Business Profile on Instagram

Business Instagram accounts offer many benefits not available on plain old personal Instagram accounts. With a business account, you can access a variety of marketing tools like analytics, ads, contact options, appointment booking, and swipe up links in your Stories if you have over 10,000 followers. Today on the blog, we’ll be exploring the benefits of using a business account and how to set one up, whether you’re brand new to Instagram or converting over from a personal account.

Read More

How to Review Your Facebook Insights

How to Review Your Facebook Insights

Today we’re continuing our series on reviewing your analytics. Previously, we’ve covered all things Twitter analytics and Instagram Insights. Next up: the world of Facebook Insights. Many people lament that organic reach is down on Facebook and that it’s become a pay-to-play platform. In some respects, that’s true. But even if your reach is low, you can still get great engagement with your audience. That’s why it’s important to regularly track and assess what’s working and what’s not. Without further ado, let’s dive into how to review your Facebook Insights.

Read More

A Conversation with Jayde Powell: Tips for Building Human Connections Online

A Conversation with Jayde Powell: Tips for Building Human Connections Online

This is the eighth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, communications, or PR. You can read past entries in the series here.

This month, I interviewed Jayde Powell, social media professional and Twitter networking queen, based in Atlanta, Georgia. We discussed what good community management looks like, how to network on Twitter, and making human connections online. I hope you enjoy her insights!

Read More

How to Review Your Twitter Analytics

How to Review Your Twitter Analytics

This week we’re continuing our series on reviewing your analytics. Last time, we talked about all things Instagram Insights, and today we’re diving into the world of Twitter analytics. Most people have enough trouble figuring out how to build a strong Twitter presence, let alone how to make sense of the data in the analytics tab. That’s why I’m walking you through how to review your Twitter analytics so you can use that information to adjust your social media strategy and connect with your target audience.

Read More

Brands! Let’s Work Beyond Black Squares

Brands! Let’s Work Beyond Black Squares

A lot of people have been asking and wondering: after the black square, what comes next? We’ve seen posts on Instagram reading, “This is not a moment, it’s a movement” and yes, great Hamilton reference, but how do we ensure that holds true? We need to hold brands and businesses to high standards right now. Lots of organizations issued statements and made promises throughout the month of June. How do we hold them accountable?

Read More

A Conversation with Katya Ryabova: Getting Started with Google Ads

A Conversation with Katya Ryabova: Getting Started with Google Ads

This is the seventh post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s marketing or advertising. You can read past entries in the series here.

This month, I interviewed Katya Ryabova, owner and founder of SMM Headquarters, based in Toronto. We discussed who should be using Google Ads, how to get started with them, and other best practices. I hope you enjoy her insights!

Read More

How to Review Your Instagram Insights

How to Review Your Instagram Insights

Let’s be real: do you regularly review your Instagram Insights? For many business owners, looking at your analytics quickly falls to the bottom of your to do list. It’s daunting! There’s confusing jargon and the data can be tricky to interpret. That’s why today on the blog, I’m walking you through how to review your Instagram Insights so you can use them to take meaningful action.

Read More

A Conversation with Tianna Mañón: Tips for Good Pitches & Great Storytelling

A Conversation with Tianna Mañón: Tips for Good Pitches & Great Storytelling

This is the sixth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, public relations, or communications. You can read past entries in the series here.

This month, I interviewed Tianna Mañón, a self-employed media specialist based in Rochester, NY. We discussed building relationships with journalists, what makes a good pitch, how to tell great stories, and why representation in newsrooms matters. I hope you enjoy her insights!

Read More

How to Optimize the Link in Your Instagram Bio

How to Optimize the Link in Your Instagram Bio

When it comes to marketing, Instagram is an amazing platform. You can include great visuals to captivate your audience, write compelling captions to engage your followers, and share behind-the-scenes content in your Stories to showcase more of your brand. One tiny thing that’s harder on Instagram, though, is getting people to click on links. In our post on 11 Things Not to Do on Instagram, we mentioned that links in Instagram captions aren’t clickable. This seems to get forgotten quite often! The only place you can include a link is in your Instagram bio. That’s why you’ll frequently see people mentioning “link in bio” in their captions.

Linking to the homepage of your website in your Instagram bio is the simplest thing you can do. It’s a good start, but it’s pretty basic. It’s more effective to link to specific calls to action based on captions in your latest posts. For example, you might have a new blog post you want people to read, a cool product you’re launching that folks can shop for, and a newsletter you’re encouraging folks to sign up for. How do you choose which one to link to in the bio if there’s only room for one link? Luckily, there are a couple of great ways to optimize the link in your bio so it can drive your followers to multiple CTAs!

Read More