7 Tips for Writing Social Media Copy that Doesn't Suck

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7 Tips for Writing Social Media Copy that Doesn't Suck

When you work in social media, writing copy for posts becomes second nature. At this point, I have tons of practice and hardly have to think about what goes into great social media copy. But there’s a lot of bad social media copy out there! From grammatical errors to cringey messaging, boring language to overly self-promotional posts, social media is rife with lame posts that don’t engage their intended audience. That’s why today I’m sharing seven of my best tips for writing social media copy that doesn’t suck!

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Celebrating One Year of Serve Me the Sky Digital

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Celebrating One Year of Serve Me the Sky Digital

It’s been just over one year since I went full-time with my business. On May 6, 2019, I sat down at my grandma’s old desk in the guest room, booted up my new MacBook Air, opened up the Gmail business account I’d just created, and wondered, “What the heck do I do now?”

The good news is, I figured it out, slowly but surely. Day by day. One of the many tricky things about working for yourself is that there’s no go-to person you can ask for all the answers. I’m lucky to have awesome self-employed friends who were always down to brainstorm, a super supportive husband, and a great community of people cheering me on.

When I quit my day job, I had just 2 clients on retainer. That was it, and I was terrified. The stats look a little different now: I worked with 44 clients in my first year of business. There was a lot of variety to my work: 12 writing projects, 10 nonprofits, 9 one-on-one consultations, 6 paid speaking engagements, 2 higher education institutions, 2 small businesses, 1 startup, 1 political candidate, and 1 multinational corporation that I can’t talk about (yet) because of an NDA.

I’m really proud of everything I’ve accomplished with my business in this first year. So today, I’m taking an opportunity to look back and reflect.

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A Conversation with Lianna Pisani: Demonstrating Social Media ROI for Nonprofits

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A Conversation with Lianna Pisani: Demonstrating Social Media ROI for Nonprofits

This is the fifth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Lianna Pisani, a digital communications strategist based in Toronto. We discussed how to measure social media ROI, the value of qualitative data, and so much more. Please note that the views in this blog post are solely Lianna’s and do not necessarily represent those of her employer. I hope you enjoy her insights!

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50 Social Media Terms You Should Know: A Glossary to Guide You

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50 Social Media Terms You Should Know: A Glossary to Guide You

Social media is constantly changing, and it can be hard to keep up. There’s a lot of jargon in the marketing industry as a whole, and the social media niche is jam-packed with its own befuddling buzzwords. To make it all a bit more accessible, I’m walking you through 50 social media terms you should know.

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How to Craft a Kickass LinkedIn Profile

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How to Craft a Kickass LinkedIn Profile

Have you been underutilizing your LinkedIn profile for years? We’ve all been there. It’s easy to neglect. People love spending time on Instagram looking at pretty photos, and many folks are flocking to TikTok to bask in the creativity and be entertained. So are people really still using LinkedIn? Certainly! LinkedIn has 160 million users in the U.S. and 260 million monthly active users worldwide. The site boasts 20 million companies listed and 14 million open jobs, with 90% of recruiters regularly using LinkedIn

If you want to take some time to update your LinkedIn profile one of these days, how do you make sure it’s not boring? You want to stand out and make a positive impression. Here are my best tips for crafting a kickass LinkedIn profile.

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A Conversation with Stephanie Hanna: Demystifying Sponsored Posts

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A Conversation with Stephanie Hanna: Demystifying Sponsored Posts

This is the fourth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Stephanie Hanna, the content creator behind Sip and Savour Rochester. We talked about everything that goes into creating content, partnering with brands, and crafting a great sponsored post. I hope you learn something new!

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Social Media in the Time of Coronavirus

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Social Media in the Time of Coronavirus

We sure are living in some strange, uncertain, and scary times. I don’t profess to be an expert in navigating life in the time of coronavirus, but I wanted to at least offer some of my thoughts on how to handle social media during this weird era. In the past couple weeks, I’ve seen some thoughtful posts, some entertaining ones, and some truly cringey ones. It’s no easy feat to figure out what to post on social media right now, but here are some guidelines that I’m trying to keep top of mind as I craft social content for my clients.

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8 Tips for Working from Home

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8 Tips for Working from Home

For awhile now I’ve been meaning to write a blog post about working from home, and with the coronavirus top of mind for countless American workers, I figured there was no better time than the present to get this post out into the world. Of course, you know that you should blast Fifth Harmony’s “Work From Home” at the start of each workday, but what else should you do to ensure #WFH success?

I’ve been working for home for about 10 months now, ever since I took Serve Me the Sky Digital full-time. I walk a fine line between introversion and extroversion, so I wasn’t sure how working from home was going to go. I was nervous I might feel isolated or bored. That hasn’t been the case. However, there are a few key things I’ve learned along the way that have made working from home work for me. I’m sharing them here with you today in case they help you too.

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A Conversation with Katie Strang: Tips for Finding Your Niche

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A Conversation with Katie Strang: Tips for Finding Your Niche

This is the third post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.

This month, I interviewed Katie Strang, a graduate student who has found her niche on Instagram. She runs @OCDIllustrated, an account dedicated to sharing what it’s like to live with OCD. In just a few short years, Katie has built a vibrant community. I hope you enjoy her tips and best practices!

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What I Learned in My First Year on a Nonprofit Board

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What I Learned in My First Year on a Nonprofit Board

About one year ago, I nervously headed to my first Board meeting at Cameron Community Ministries. I had no idea what to expect. I’d met with the Executive Director and Board Chair in December and they were eager to have me. All I needed to do was fill out a form. They voted me in at the January meeting, and I was told to show up on a cold Monday night in February for my first meeting. Now that I’ve been on the Cameron Board for one year, I wanted to share a bit about my journey, advice I’ve gotten, what I’ve worked on, and what I’ve learned.

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