A Conversation with Jayde Powell: Tips for Building Human Connections Online

A Conversation with Jayde Powell: Tips for Building Human Connections Online

This is the eighth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, communications, or PR. You can read past entries in the series here.

This month, I interviewed Jayde Powell, social media professional and Twitter networking queen, based in Atlanta, Georgia. We discussed what good community management looks like, how to network on Twitter, and making human connections online. I hope you enjoy her insights!

Read More

A Conversation with Katya Ryabova: Getting Started with Google Ads

A Conversation with Katya Ryabova: Getting Started with Google Ads

This is the seventh post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s marketing or advertising. You can read past entries in the series here.

This month, I interviewed Katya Ryabova, owner and founder of SMM Headquarters, based in Toronto. We discussed who should be using Google Ads, how to get started with them, and other best practices. I hope you enjoy her insights!

Read More

A Conversation with Tianna Mañón: Tips for Good Pitches & Great Storytelling

A Conversation with Tianna Mañón: Tips for Good Pitches & Great Storytelling

This is the sixth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, public relations, or communications. You can read past entries in the series here.

This month, I interviewed Tianna Mañón, a self-employed media specialist based in Rochester, NY. We discussed building relationships with journalists, what makes a good pitch, how to tell great stories, and why representation in newsrooms matters. I hope you enjoy her insights!

Read More

A Conversation with Lianna Pisani: Demonstrating Social Media ROI for Nonprofits

A Conversation with Lianna Pisani: Demonstrating Social Media ROI for Nonprofits

This is the fifth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Lianna Pisani, a digital communications strategist based in Toronto. We discussed how to measure social media ROI, the value of qualitative data, and so much more. Please note that the views in this blog post are solely Lianna’s and do not necessarily represent those of her employer. I hope you enjoy her insights!

Read More

A Conversation with Stephanie Hanna: Demystifying Sponsored Posts

A Conversation with Stephanie Hanna: Demystifying Sponsored Posts

This is the fourth post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, or communications. You can read past entries in the series here.

This month, I interviewed Stephanie Hanna, the content creator behind Sip and Savour Rochester. We talked about everything that goes into creating content, partnering with brands, and crafting a great sponsored post. I hope you learn something new!

Read More

A Conversation with Katie Strang: Tips for Finding Your Niche

A Conversation with Katie Strang: Tips for Finding Your Niche

This is the third post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.

This month, I interviewed Katie Strang, a graduate student who has found her niche on Instagram. She runs @OCDIllustrated, an account dedicated to sharing what it’s like to live with OCD. In just a few short years, Katie has built a vibrant community. I hope you enjoy her tips and best practices!

Read More

A Conversation with Paige Engard (Doerner): Tips for Facebook Fundraising

A Conversation with Paige Engard (Doerner): Tips for Facebook Fundraising

This is the second post in the “A Conversation With” series, where I interview talented folks about their areas of expertise, whether that’s social media, marketing, communications, or public relations. You can read past entries in the series here.

This month, I interviewed Paige Engard (Doerner), an experienced social media professional. She has developed and implemented an effective Facebook fundraising strategy for Lollypop Farm. I hope you enjoy her tips and best practices!

Read More

A Conversation with Alaina Brubaker: Tips for Getting Started on Instagram

A Conversation with Alaina Brubaker: Tips for Getting Started on Instagram

I’m excited to introduce a brand new series on the Serve Me the Sky blog! Each month, I’ll be interviewing folks about various marketing, social media, and communications topics. My hope is to expand beyond my own knowledge and share the expertise of other amazing experts.

Up first in the “A Conversation With” series is an interview with Alaina Brubaker, an experienced therapist who joined Instagram in September 2019 to much success! We discuss what led her to join Instagram, factors that have helped her succeed so far, and some of her best tips for setting yourself up to shine on social media. Enjoy!

Read More