15 Things Not to Do on TikTok

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15 Things Not to Do on TikTok

I’ve been writing about TikTok a lot lately on this business blog. The social media landscape seems especially uncertain and chaotic lately, with Elon Musk’s takeover of Twitter creating issues and instability and Facebook and Instagram feeling dead to many. Meanwhile, TikTok is continuing to keep their users highly engaged every day. Even though it’s been around for awhile now, there’s still tremendous potential on this platform. As a continuation of my “Things Not to Do” series (catch up on the Twitter, Instagram, and Facebook versions of this post), today I’m sharing 15 things not to do on TikTok.

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How to Review Your TikTok Analytics

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How to Review Your TikTok Analytics

If you’re just getting started with TikTok, it may be tricky to gauge how your content is performing. Luckily, if you have a business account, you can access analytics and review your metrics in more detail than the average TikTok user. Today on the blog, we’re diving into how to determine what’s working and what’s not in your TikTok content strategy based on data.

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6 Lessons from Duolingo TikTok Strategist Zaria Parvez

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6 Lessons from Duolingo TikTok Strategist Zaria Parvez

Last week, I was lucky enough to see Zaria Parvez, Duolingo’s TikTok strategist, give a fantastic keynote at AAF Greater Rochester’s R/AD Week. If you’ve seen the infamous unhinged owl on Duolingo’s TikTok account, you’ve likely either laughed, been shocked, or a little bit of both. Some may assume this is a chaotic and ill-advised approach to social media, but it’s actually incredibly thoughtful and strategic. Duolingo takes calculated risks with their brand on TikTok, delicately balancing their intentions with the impact they anticipate a bold move can have. Here are some key lessons I took away from Zaria’s keynote.

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5 Tips for Recording a Great Voice Over on TikTok

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5 Tips for Recording a Great Voice Over on TikTok

Many TikTok videos include compelling voice overs, but they’re so natural you may not even give them a second thought. Voice overs are simple to record in TikTok, but it can be intimidating to try it out for the first time! That’s why today on the blog, I’m diving into exactly how you can record a great voice over on TikTok.

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Reflections on Instagram: Its Evolution & Mine

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Reflections on Instagram: Its Evolution & Mine

There’s no denying that Instagram has been through quite an evolution. All apps need to adapt to keep up with what consumers want, but as a social media professional, I fear that Instagram is losing sight of itself in its efforts to keep up with competitors. Today on the blog, I’m sharing reflections on the changes we’ve seen with Instagram so far and how I’m shifting my approach to the platform.

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7 Types of Videos to Make on TikTok

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7 Types of Videos to Make on TikTok

Though TikTok has been rising in popularity for years, a stubborn misconception sticks around: it’s just a platform for teens to make dance videos. I’m here to tell you that’s 100% false. Dancing is a small sliver of the abundance of content available on this innovative app that’s changed the way we share online and has Meta quaking in their boots.

The average TikTok user spends 89 minutes per day on the app. If you want to be part of those 89 minutes, then you’d better get creating! Here are 7 types of videos to make on TikTok.

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13 Things Not to Do on Twitter

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13 Things Not to Do on Twitter

Twitter continues to be a relevant platform for specific industries and audiences–especially if your brand doesn’t lend itself well to photos or vertical videos. While Twitter may seem simple on the surface–it’s just 280 word posts, how hard can it be?--there’s much more to it! After sharing 11 Things Not to Do on Instagram and 9 Things Not to Do on Facebook to a great response, I’m excited to give you 13 things not to do on Twitter.

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Where Should I Invest My Time & Effort on Social Media?

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Where Should I Invest My Time & Effort on Social Media?

As a social media professional, one of the most common questions I get is, “which social media platforms should I be on?” Social media is always changing–you’ve got to keep up with the old standbys of Facebook, Twitter, and Instagram, then there’s pressure to hop on new platforms, and there are options like LinkedIn and Pinterest to consider. How do you know where to focus your time and effort? Social media is a ton of work, so you want to make sure your time is well spent and that you’re not spreading yourself too thin. Today I’m sharing my best advice for where to invest your time and effort when it comes to social media marketing.

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9 Things Not to Do on Facebook

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9 Things Not to Do on Facebook

Although TikTok is the hot new app right now, good old Facebook continues to serve as a reliable foundation for social media marketing. Despite what you might assume, Facebook is still widely used by over 2.9 billion people per month! Folks spend an average of 33 minutes per day on the platform, and the largest age group is 25-34 year olds. Surprised? There’s no need to discard Facebook just yet.

My blog post “11 Things Not to Do on Instagram” has been one of my most popular posts for a few years running, so I figured it was time to write a Facebook version! While it may seem like Facebook is easy and intuitive, there are several things you’ll want to avoid when managing a Facebook business page. Without further ado, here are 9 things not to do on Facebook.

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15 Tips to Get More Comfortable on Camera

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15 Tips to Get More Comfortable on Camera

As TikTok’s popularity continues to rise and Instagram keeps pushing Reels, it's becoming increasingly important for brands to be willing to show their face on camera in videos. Whether you’re a small business owner or a nonprofit marketing manager, showing up on camera can be a great way to connect with your audience.

But…it’s hard! It can be uncomfortable and awkward to film yourself and put it on the internet. If you’re looking to get more comfortable on camera so you can film TikToks and Reels, these tips are for you.

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