Where Should I Invest My Time & Effort on Social Media?

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Where Should I Invest My Time & Effort on Social Media?

As a social media professional, one of the most common questions I get is, “which social media platforms should I be on?” Social media is always changing–you’ve got to keep up with the old standbys of Facebook, Twitter, and Instagram, then there’s pressure to hop on new platforms, and there are options like LinkedIn and Pinterest to consider. How do you know where to focus your time and effort? Social media is a ton of work, so you want to make sure your time is well spent and that you’re not spreading yourself too thin. Today I’m sharing my best advice for where to invest your time and effort when it comes to social media marketing.

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9 Things Not to Do on Facebook

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9 Things Not to Do on Facebook

Although TikTok is the hot new app right now, good old Facebook continues to serve as a reliable foundation for social media marketing. Despite what you might assume, Facebook is still widely used by over 2.9 billion people per month! Folks spend an average of 33 minutes per day on the platform, and the largest age group is 25-34 year olds. Surprised? There’s no need to discard Facebook just yet.

My blog post “11 Things Not to Do on Instagram” has been one of my most popular posts for a few years running, so I figured it was time to write a Facebook version! While it may seem like Facebook is easy and intuitive, there are several things you’ll want to avoid when managing a Facebook business page. Without further ado, here are 9 things not to do on Facebook.

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15 Tips to Get More Comfortable on Camera

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15 Tips to Get More Comfortable on Camera

As TikTok’s popularity continues to rise and Instagram keeps pushing Reels, it's becoming increasingly important for brands to be willing to show their face on camera in videos. Whether you’re a small business owner or a nonprofit marketing manager, showing up on camera can be a great way to connect with your audience.

But…it’s hard! It can be uncomfortable and awkward to film yourself and put it on the internet. If you’re looking to get more comfortable on camera so you can film TikToks and Reels, these tips are for you.

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A Conversation with Erica Allen-Lubman: On Creativity, Viral Videos, & Mental Health as a TikTokker

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A Conversation with Erica Allen-Lubman: On Creativity, Viral Videos, & Mental Health as a TikTokker

This is the 15th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Erica Allen-Lubman (they/she), a talented musician who goes by Boy Jr. and has gained a following of 291,000 on TikTok with their hilarious, creative videos. In this blog post, we dive into how to get started on TikTok, tips for getting your videos to take off, and how to deal with the mental health impact of growing a large following online.

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The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

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The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

After being an avid consumer of TikTok content for a few years, last December I started feeling the impulse to experiment with creating my own TikToks. I started making a handful here and there, and by January I felt ready to ramp things up. I challenged myself to post three times a day on TikTok for three months.

Many TikTokkers were claiming that posting three times a day would help you grow quickly–some even advocated for five times a day! I knew five wouldn’t be realistic for me, but thought I could manage three, so I dove in. I started on January 23rd and finished the experiment on April 23rd. I had about 140 followers when I started, and thrillingly, had 1,533 by the end. 580 of those followers I gained in the very last week of the experiment! Here’s what I learned along the way.

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How to Use Facebook Call-to-Action Buttons Effectively

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How to Use Facebook Call-to-Action Buttons Effectively

As social media platforms continue to evolve, it’s easy to miss out on all the many ways you can optimize your profiles, reach your audience, and encourage them to take action. One missed opportunity I see quite often is not setting up (or under-utilizing) the Facebook call-to-action (CTA) button. Today I’ll dive into the what, why, and how of using the CTA button for maximum effect.

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4 Reasons Why You Should Try "Good Enough" Marketing

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4 Reasons Why You Should Try "Good Enough" Marketing

Many small business owners struggle with marketing themselves. It can feel uncomfortable to be self-promotional, it’s time-consuming, and there’s a desire for your marketing efforts to be perfect. If you’re going to put in the time, you have to get it right…right? Well, not exactly. But what could be better than perfect? You may be wondering. Done. Done is better than perfect.

What is “good enough” marketing? Exactly what the name sounds like–marketing that you’ve gotten done. It may not be the most unique and memorable piece of content ever published, but it’s done. You published it. It’s good enough.

Here are 4 reasons why you should try good enough marketing.

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How Do Hashtags Work on TikTok?

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How Do Hashtags Work on TikTok?

Over the past few months, I’ve been diving deep into TikTok as a content creator and researching the questions that spark my interest along the way. Last month, I investigated optimal posting times and how often you should post. This month, I’ve been wondering about how the heck hashtags work on TikTok. Are they important? Effective? In the past, I’ve wondered the same thing about Instagram. While hashtags don’t tend to make or break your social media presence, they can be useful.

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Optimal TikTok Posting Times & Frequency

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Optimal TikTok Posting Times & Frequency

Last November, I wrote about TikTok for small businesses and how the platform holds tremendous potential for reaching people who aren’t familiar with your brand. When I wrote that post, I was merely a voracious consumer of TikToks; now I’m a TikTok content creator! Over the holidays I started experimenting with creating content for the platform. It seemed intimidating at first, but with a bit of practice and getting more comfortable in front of the camera, I’ve realized that making TikToks doesn’t have to be difficult! It can be a lot of fun.

As I’ve gotten into the swing of content creation for TikTok, I’ve started to wonder about posting times and frequency. If you’re looking to get started on TikTok and are eager to know when to post and how often to share new content, then this blog post is for you!

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10 Blog Posts You Loved in 2021

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10 Blog Posts You Loved in 2021

2021 has been quite a year! We’ve covered a lot of topics on this blog since January, so we figured it was worth doing a countdown of 10 blog posts that our readers loved in 2021. Perhaps you’ll find a great one you missed, or learn something new! As always, feel free to reach out if you have any suggestions for topics to blog about.

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