How to Know When it's Time to Go

How to Know When it's Time to Go

Over the past year or so, I’ve had to make some difficult decisions regarding how I’m spending my time–whether it’s my client work or volunteering efforts. In 2021, I ended client relationships and moved on from leadership positions, and those decisions weren’t easy. Back in 2020, I ended my passion project, which was also a tough call. Sometimes it can be extremely challenging to figure out whether an endeavor is serving you anymore. Is it time to move on? Should you stay? There’s no rulebook and it’s different for everyone!

That’s why I thought it might be helpful to transform some of my own experiences and feelings into a handy quiz for others who are in the same boat. This isn’t a definitive guide, it’s simply meant as a jumping off point.

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Optimal TikTok Posting Times & Frequency

Optimal TikTok Posting Times & Frequency

Last November, I wrote about TikTok for small businesses and how the platform holds tremendous potential for reaching people who aren’t familiar with your brand. When I wrote that post, I was merely a voracious consumer of TikToks; now I’m a TikTok content creator! Over the holidays I started experimenting with creating content for the platform. It seemed intimidating at first, but with a bit of practice and getting more comfortable in front of the camera, I’ve realized that making TikToks doesn’t have to be difficult! It can be a lot of fun.

As I’ve gotten into the swing of content creation for TikTok, I’ve started to wonder about posting times and frequency. If you’re looking to get started on TikTok and are eager to know when to post and how often to share new content, then this blog post is for you!

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How ADHD Impacts Me as a Business Owner–For Better & For Worse

How ADHD Impacts Me as a Business Owner–For Better & For Worse

In October, I got diagnosed with ADHD. Learning about my ADHD has helped me understand how I function as a human and as a business owner. This learning process all started thanks to TikTok. I saw a video about Rejection Sensitive Dysphoria, a condition commonly comorbid with ADHD. "I don't have ADHD, but I definitely have Rejection Sensitive Dysphoria!" I told my therapist excitedly.

"Oh Emily...you definitely DO have ADHD. I've been trying to tell you that, but I guess you weren't paying attention," she said.

Consider me roasted! I had to laugh. Once I started doing my research, it was shocking how many things suddenly made sense. ADHD has a huge impact on how I show up as a business owner–for better and for worse. If you have ADHD and are considering starting a business, but worry that your ADHD may be a barrier: this blog post is for you! For as much of a hassle as ADHD can be in some ways, it can also be a superpower.

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Is Blogging Still Relevant in 2022?

Is Blogging Still Relevant in 2022?

As I sat down to plan out my blog posts for 2022 earlier this week, I started to wonder, ‘why do I even bother? Is blogging still useful?’ Despite the self doubt that creeps in sometimes, the answer is right in the data. Google Analytics doesn’t lie! People are discovering my business every day through organic search, primarily thanks to this blog. Blogging isn’t dead, despite what you may have heard. Let’s explore the benefits of blogging and how to create valuable blog content.

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2021 in Books

2021 in Books

I’ll be honest, I’m relieved that 2021 is drawing to a close. For as much as we all talked about how horrible 2020 was, 2021 was a tough year too. Starting in January, I worked as a contact tracer for a few months while business was slow. My grandma died in late February and my mom in early April; afterwards I blogged about taking bereavement time as a freelancer.

When May rolled around, I celebrated two years running my own business and signed my biggest and most exciting client to date 🥳 Over the summer, I spent three months as Interim Executive Director of a nonprofit organization. In the fall, I reflected on my learnings from three years in therapy. I also walked away from a leadership position and dove into a new volunteer opportunity.

I recently recapped some of my most popular blog posts this year, so if you missed any along the way, you can find them here. In addition to writing this blog, I also dug in deep creatively and had nine of my short stories published in various literary magazines, which I’m so proud of! 2021 has been a whirlwind to say the least.

Through all of that chaos, emotion, and busyness, reading has been a source of comfort, distraction, and inspiration. I’m grateful for the books and authors who brought me joy and reflection in 2021.

Last year, I read 86 books and included 25 of them in my 2020 in Books blog post. This year, I’ve read 120 books to date; I’m sharing 35 of my favorites here. Interestingly, I read fewer novels this year--only 50. As a short story and memoir writer myself, I’ve been reaching for those more, and read nine short story collections, seven memoirs, and four graphic memoirs. As a trustee of the Monroe County Library System, I’ve been visiting all 32 libraries in the county, and along the way have grown interested in graphic novels and manga. I’ve read 11 manga and seven graphic novels this fall. I’ve also read 10 nonfiction books, eight poetry collections, and two children’s books.

Let’s get into it! Here’s my 2021 in books.

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10 Blog Posts You Loved in 2021

10 Blog Posts You Loved in 2021

2021 has been quite a year! We’ve covered a lot of topics on this blog since January, so we figured it was worth doing a countdown of 10 blog posts that our readers loved in 2021. Perhaps you’ll find a great one you missed, or learn something new! As always, feel free to reach out if you have any suggestions for topics to blog about.

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TikTok for Small Businesses

TikTok for Small Businesses

For a few years now, I’ve been an avid fan of TikTok. So much so that I have an entire section of my newsletter dedicated to sharing my favorite finds from the platform! Whether you’re in the mood to learn something new or laugh at something ridiculous, TikTok has you covered. The app values authenticity and weirdness above all else, which helps foster niche communities from elder emos to ADHD folks, from knitters to people who have experienced trauma.

TikTok’s algorithm gets to know you better than you know yourself, some say, which helps users discover content they didn’t even know they were looking for. That’s great news for small businesses! You don’t have to beg people to follow you, you just have to create amazing content and the right people will discover it thanks to TikTok’s unique algorithm.

While I haven’t created TikTok content as Serve Me the Sky Digital, I’ve consumed plenty and have learned a lot about how the platform works and what performs well. I also recently attended a Small Business Block Party (aka webinar, but with better branding) led by TikTok, so I wanted to share some of the takeaways with you!

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Roundup: New Instagram Features in Fall 2021

Roundup: New Instagram Features in Fall 2021

Instagram continues to roll out an abundance of new features in an effort to entice creators, businesses, and individuals to keep using their platform. When Snapchat was popular, Instagram copied their disappearing content idea and created the Stories feature. Now with TikTok exploding in popularity, they’ve copied the quick videos with trendy audio idea and created Reels. I won’t be diving into Reels today, but I do want to share with you some of the newest features that have launched recently, since it can be hard to stay on top of them all! Here’s what’s new on Instagram this fall.

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Do Hashtags Actually Matter?

Do Hashtags Actually Matter?

In so many conversations with clients, one topic that comes up again and again is hashtags. Do they actually matter? How many are you supposed to use? Where do you put them? What’s the point? Over the years, the way we’ve used hashtags on Instagram has changed significantly, and so has how Instagram treats them in the algorithm. Ultimately, the goal with hashtags is to be intentional rather than spammy. It can be difficult figuring out how to do that well! That’s why today on the blog, I’m sharing my tips for making the most of hashtags.

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7 Tips for Meaningful Community Management

7 Tips for Meaningful Community Management

As a social media professional, I’ve spent most of my career in the content creation and strategy space, developing thoughtful strategies and creative tactics tailored to my clients’ goals and executing on them. While I’ve always done some degree of community management for my social media clients, six months ago I began working with a client in a role focused solely on community management for a large, highly engaged audience. It has been so much fun and I’ve learned a ton, so I thought I’d share some of the takeaways here.

But first, let’s take a step back. What is social media community management? Simply put, it’s how your business engages with its audience online. It’s all about building a vibrant community around your brand so that your enthusiastic, loyal audience is eager to promote your brand to their networks as well. Great community management can help a brand go from a standard corporate brand to a more human brand, where supporters can tell the voice behind the account cares about them. That’s special--it’s hard for a customer to find, and difficult for a community manager to pull off! So let’s get into it: how can you do community management in a way that is meaningful and impactful? Here are 7 tips:

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