9 Things Not to Do on Facebook

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9 Things Not to Do on Facebook

Although TikTok is the hot new app right now, good old Facebook continues to serve as a reliable foundation for social media marketing. Despite what you might assume, Facebook is still widely used by over 2.9 billion people per month! Folks spend an average of 33 minutes per day on the platform, and the largest age group is 25-34 year olds. Surprised? There’s no need to discard Facebook just yet.

My blog post “11 Things Not to Do on Instagram” has been one of my most popular posts for a few years running, so I figured it was time to write a Facebook version! While it may seem like Facebook is easy and intuitive, there are several things you’ll want to avoid when managing a Facebook business page. Without further ado, here are 9 things not to do on Facebook.

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15 Tips to Get More Comfortable on Camera

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15 Tips to Get More Comfortable on Camera

As TikTok’s popularity continues to rise and Instagram keeps pushing Reels, it's becoming increasingly important for brands to be willing to show their face on camera in videos. Whether you’re a small business owner or a nonprofit marketing manager, showing up on camera can be a great way to connect with your audience.

But…it’s hard! It can be uncomfortable and awkward to film yourself and put it on the internet. If you’re looking to get more comfortable on camera so you can film TikToks and Reels, these tips are for you.

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A Conversation with Erica Allen-Lubman: On Creativity, Viral Videos, & Mental Health as a TikTokker

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A Conversation with Erica Allen-Lubman: On Creativity, Viral Videos, & Mental Health as a TikTokker

This is the 15th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Erica Allen-Lubman (they/she), a talented musician who goes by Boy Jr. and has gained a following of 291,000 on TikTok with their hilarious, creative videos. In this blog post, we dive into how to get started on TikTok, tips for getting your videos to take off, and how to deal with the mental health impact of growing a large following online.

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Celebrating 3 Years of Serve Me the Sky Digital

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Celebrating 3 Years of Serve Me the Sky Digital

It’s hard to believe that this month marks three years of running my own business. Strangely enough, this is the third business anniversary I’ve celebrated during the COVID pandemic. My first business anniversary was a few months after the pandemic started, in May 2020, and the second was in May 2021, just as we were all starting to get vaccinated. It’s certainly been a challenging time to start and sustain a business! I’m grateful to all the amazing clients I’ve worked with along the way who have made it possible for me to continue on this fulfilling journey of self-employment.

Without further ado, I’ll share with you some of my favorite projects from the past year, lessons learned along the way, and what I’m looking forward to in the future.

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The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

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The TikTok Experiments, Vol. 1: I Posted on TikTok 3 Times per Day for 3 Months. Here's What I Learned.

After being an avid consumer of TikTok content for a few years, last December I started feeling the impulse to experiment with creating my own TikToks. I started making a handful here and there, and by January I felt ready to ramp things up. I challenged myself to post three times a day on TikTok for three months.

Many TikTokkers were claiming that posting three times a day would help you grow quickly–some even advocated for five times a day! I knew five wouldn’t be realistic for me, but thought I could manage three, so I dove in. I started on January 23rd and finished the experiment on April 23rd. I had about 140 followers when I started, and thrillingly, had 1,533 by the end. 580 of those followers I gained in the very last week of the experiment! Here’s what I learned along the way.

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A Conversation with Ellie Burke: Tips for Getting Started with Content Marketing

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A Conversation with Ellie Burke: Tips for Getting Started with Content Marketing

This is the 14th post in the “A Conversation With” series, where I interview smart humans about their experiences in marketing and social media. You can read past features here.

This month, I interviewed Ellie Burke, a content marketing professional who is the Content & SEO Manager at Campspot. In this blog post, we dive into keywords, SEO misconceptions, and much more.

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How to Use Facebook Call-to-Action Buttons Effectively

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How to Use Facebook Call-to-Action Buttons Effectively

As social media platforms continue to evolve, it’s easy to miss out on all the many ways you can optimize your profiles, reach your audience, and encourage them to take action. One missed opportunity I see quite often is not setting up (or under-utilizing) the Facebook call-to-action (CTA) button. Today I’ll dive into the what, why, and how of using the CTA button for maximum effect.

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4 Reasons Why You Should Try "Good Enough" Marketing

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4 Reasons Why You Should Try "Good Enough" Marketing

Many small business owners struggle with marketing themselves. It can feel uncomfortable to be self-promotional, it’s time-consuming, and there’s a desire for your marketing efforts to be perfect. If you’re going to put in the time, you have to get it right…right? Well, not exactly. But what could be better than perfect? You may be wondering. Done. Done is better than perfect.

What is “good enough” marketing? Exactly what the name sounds like–marketing that you’ve gotten done. It may not be the most unique and memorable piece of content ever published, but it’s done. You published it. It’s good enough.

Here are 4 reasons why you should try good enough marketing.

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I Visited All 31 Libraries in the Monroe County Library System. Here's What I Learned.

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I Visited All 31 Libraries in the Monroe County Library System. Here's What I Learned.

Last September, I joined the Board of Trustees for the Monroe County Library System (MCLS).

What is the Monroe County Library System? The MCLS is an association of independent public libraries. MCLS members receive many benefits, like a shared catalog, shipping and delivery services so patrons can borrow materials from any library in the system, outreach services, admin and technical support, and more. Central Library in downtown Rochester is the operational hub of the MCLS; the Rochester Public Library is comprised of Central Library and 10 city library branches, all part of the MCLS.

As an obsessive reader and someone who’s always down for an adventure, I decided to visit every library in the system. That’s 31 libraries! I began in late September and finished in early March. In October, my client Celebrate City Living did a theme called “Celebrate: Libraries” on our Instagram, so I visited all 11 city library locations in just one month!

It’s been a fascinating journey to explore all these beautiful libraries that are so vital to our communities. Every library has its own personality and quirks. It was a joy to see the amazing work library staff are doing across Monroe County! I shared my journey on Instagram using #EmilyExploresMCLS, but thought it would be valuable to recap the experience in one convenient blog post.

I’ll be sharing my library experiences in the order in which I visited. My husband joined me for as many of the visits as his schedule allowed, so if I say “we,” that’s who I’m referring to. Without further ado, let’s dive in!

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How Do Hashtags Work on TikTok?

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How Do Hashtags Work on TikTok?

Over the past few months, I’ve been diving deep into TikTok as a content creator and researching the questions that spark my interest along the way. Last month, I investigated optimal posting times and how often you should post. This month, I’ve been wondering about how the heck hashtags work on TikTok. Are they important? Effective? In the past, I’ve wondered the same thing about Instagram. While hashtags don’t tend to make or break your social media presence, they can be useful.

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