August 13, 2025

LinkedIn influencer Jayde Powell is ditching outdated notions of 'professionalism'

August 13, 2025/ Emily Hessney Lynch

Five years ago, I interviewed Jayde Powell here on the Serve Me the Sky blog, long before she became a sought after LinkedIn influencer! Jayde has been building her personal brand for a long time; now, she’s getting $20,000 brand deals for her LinkedIn content and earning over $200k per year from her influencer work. I was stoked to catch up with her for the It’s a Lot podcast. In this episode, we got into the nitty gritty of brand deals (including red flags she’s learned to suss out ASAP), her plans for retiring from social media by 40, what her different income streams look like, how she’s breaking free from the limiting box of ‘professionalism,’ and more. I find Jayde super inspiring, and I hope you will too.

August 05, 2025

Illustrator Anoosha Syed says you have to know your "why" when it comes to social media

August 05, 2025/ Emily Hessney Lynch

This week, I was thrilled to chat with children’s book author/illustrator Anoosha Syed. She’s had a fascinating career path so far and she’s an incredibly talented artist, and she’s a new mom as well! We had a great conversation about content creation, building a brand online, letting go of dreams you once had for your career, and how damn hard it is to balance freelance work and motherhood.

July 17, 2025

Kat Eddy feels ready for life with two under two

July 17, 2025/ Emily Hessney Lynch

In episode 5 of It’s a Lot, I chatted with mom and business owner Kat Eddy, the founder of Katboocha, about her expectations before becoming a mom of two kids under two. We spoke about a month before her youngest was born, so make sure to tune back in this fall when we have a follow-up conversation about the reality of two under two!

July 08, 2025

That time Jackie Ortiz angered the birding community (and other stories from a content creator & social media pro)

July 08, 2025/ Emily Hessney Lynch

On It’s a Lot this week, I chatted with Jackie Ortiz (she/they), a social media professional by day and food/travel content creator by night. Their whole career has focused on building community and cultivating curiosity, which I really admire! We explore figuring out how to identify which stories will resonate with your target audience, learning to create video content, encouraging people to see familiar places differently, and lots more. We even talk about the time a small mistake in one of her travel videos infuriated the birding community!

June 19, 2025

Artist Christy Roushey on career path pivots & showing up authentically online

June 19, 2025/ Emily Hessney Lynch

In episode 3 of It’s a Lot, I spoke to artist and mom Christy Roushey, founder of The House of Roushey, about her journey of leaving engineering to be a stay-at-home mom, teaching herself new skills, and eventually launching her own art business. We also discuss having hard conversations with your kids and the importance of having mental health support.

May 29, 2025

Therapist & content creator Alaina Brubaker talks performative posting on It's a Lot podcast

May 29, 2025/ Emily Hessney Lynch

This week, I launched my podcast, It’s a Lot, where I have honest conversations about social media, parenthood, and other things that are a lot. My first guest was therapist and content creator Alaina Brubaker. Five years ago, I interviewed her here on the Serve Me the Sky blog about starting her therapy Instagram, what inspired her to start creating content, how she developed her aesthetic, how she’s grown a following, and more.

May 06, 2025

Celebrating 6 Years of Serve Me the Sky Digital

May 06, 2025/ Emily Hessney Lynch

Serve Me the Sky Digital turns six today! I’m so proud to have been in business for six whole years now. I’ve been a business owner through the COVID pandemic, the death of my mom and grandma, adopting a new dog, getting an ADHD diagnosis, becoming an adjunct professor, and having my first baby. It’s a lot! I’ve learned and grown so much over the past six years.

I’m grateful to all of the amazing clients, friends, and supporters who have cheered me on, sent me referrals, and shared kind words about me and my work. I feel seen and valued, and I hope to make those I work with feel the same way.

My business anniversary is always a good opportunity to reflect, so today I’m sharing some of my favorite projects and experiences from the past year, lessons I’ve learned, and a glimpse at the future of Serve Me the Sky.

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