That time Jackie Ortiz angered the birding community (and other stories from a content creator & social media pro)

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That time Jackie Ortiz angered the birding community (and other stories from a content creator & social media pro)

On It’s a Lot this week, I chatted with Jackie Ortiz (she/they), a social media professional by day and food/travel content creator by night. Their whole career has focused on building community and cultivating curiosity, which I really admire! We explore figuring out how to identify which stories will resonate with your target audience, learning to create video content, encouraging people to see familiar places differently, and lots more. We even talk about the time a small mistake in one of her travel videos infuriated the birding community!

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Artist Christy Roushey on career path pivots & showing up authentically online

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Artist Christy Roushey on career path pivots & showing up authentically online

In episode 3 of It’s a Lot, I spoke to artist and mom Christy Roushey, founder of The House of Roushey, about her journey of leaving engineering to be a stay-at-home mom, teaching herself new skills, and eventually launching her own art business. We also discuss having hard conversations with your kids and the importance of having mental health support.

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Author Kristen Felicetti is feeling some social media nostalgia

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Author Kristen Felicetti is feeling some social media nostalgia

On the second episode of It’s a Lot, I chatted with Kristen Felicetti, author of Log Off, in celebration of its one year publication anniversary. We discuss the LiveJournal and Myspace days of social media and ponder what the future of social media looks like. We also explore Substack as a social media platform, where Kristen works by day as their Head of Support.

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7 Mistakes to Avoid When Starting a New Instagram Account in 2025

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7 Mistakes to Avoid When Starting a New Instagram Account in 2025

So you’ve asked yourself these 5 questions and determined that Instagram is the right fit for you and your business. You have the bandwidth, you know your audience, and you have goals in mind. You’re all ready to launch. How do you launch well? Avoid these 7 mistakes when creating a new Instagram account and you’ll be golden. 

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Therapist & content creator Alaina Brubaker talks performative posting on It's a Lot podcast

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Therapist & content creator Alaina Brubaker talks performative posting on It's a Lot podcast

This week, I launched my podcast, It’s a Lot, where I have honest conversations about social media, parenthood, and other things that are a lot. My first guest was therapist and content creator Alaina Brubaker. Five years ago, I interviewed her here on the Serve Me the Sky blog about starting her therapy Instagram, what inspired her to start creating content, how she developed her aesthetic, how she’s grown a following, and more.

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Celebrating 6 Years of Serve Me the Sky Digital

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Celebrating 6 Years of Serve Me the Sky Digital

Serve Me the Sky Digital turns six today! I’m so proud to have been in business for six whole years now. I’ve been a business owner through the COVID pandemic, the death of my mom and grandma, adopting a new dog, getting an ADHD diagnosis, becoming an adjunct professor, and having my first baby. It’s a lot! I’ve learned and grown so much over the past six years. 

I’m grateful to all of the amazing clients, friends, and supporters who have cheered me on, sent me referrals, and shared kind words about me and my work. I feel seen and valued, and I hope to make those I work with feel the same way. 

My business anniversary is always a good opportunity to reflect, so today I’m sharing some of my favorite projects and experiences from the past year, lessons I’ve learned, and a glimpse at the future of Serve Me the Sky.

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5 Questions to Ask Yourself Before Starting an Instagram Account

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5 Questions to Ask Yourself Before Starting an Instagram Account

So you have a great idea for an Instagram account and you’re all ready to launch… or are you? 🤔 It’s easy to get swept away by an exciting new idea, but social media requires a significant investment of time, energy, and resources that you must carefully consider before diving in. Here are five questions to ask yourself before starting an Instagram account so you can be in the best position possible when you launch. 

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The State of Social Media in 2025

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The State of Social Media in 2025

For years, I’ve loved working in social media because it’s constantly changing and you never get bored. But sitting here in 2025, I’m starting to feel like we’ve had enough changes! Social media is getting harder and harder to keep up with, and its influence on the real world continues to grow. These aren’t just silly little apps we all waste time on; they have a massive impact on society and culture. Today on the blog, I’m sharing the latest updates on how social media is changing in 2025, my recommendations as a marketer, and my personal opinions as a human.

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11 Tips for Effective Social Media Management During a Crisis

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11 Tips for Effective Social Media Management During a Crisis

Crisis communication skills are becoming increasingly essential in many roles, whether you’re a business leader or a marketing and communications professional. In 2024, it’s critical that social media managers know how to navigate a crisis on social media when one inevitably begins to unfold. So what exactly constitutes a crisis and how do you do a good job handling one on social media? Today I’m sharing 11 of my best tips for social media managers to handle a crisis online. 

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A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

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A Conversation with Dr. Fran: Educating the Public & Combating Medical Misinformation via TikTok

This post is a continuation of the “A Conversation With” series, where I interview smart humans about their experiences in social media and content creation. You can read past features here.

This month, I interviewed Dr. Fran Haydanek, an OBGYN and content creator who has grown a large following on TikTok. In this blog post, we explore how to decide what to share, why it’s worthwhile for physicians to show up online, navigating and combating medical misinformation, and more. 

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