2021 in Books

2021 in Books

I’ll be honest, I’m relieved that 2021 is drawing to a close. For as much as we all talked about how horrible 2020 was, 2021 was a tough year too. Starting in January, I worked as a contact tracer for a few months while business was slow. My grandma died in late February and my mom in early April; afterwards I blogged about taking bereavement time as a freelancer.

When May rolled around, I celebrated two years running my own business and signed my biggest and most exciting client to date 🥳 Over the summer, I spent three months as Interim Executive Director of a nonprofit organization. In the fall, I reflected on my learnings from three years in therapy. I also walked away from a leadership position and dove into a new volunteer opportunity.

I recently recapped some of my most popular blog posts this year, so if you missed any along the way, you can find them here. In addition to writing this blog, I also dug in deep creatively and had nine of my short stories published in various literary magazines, which I’m so proud of! 2021 has been a whirlwind to say the least.

Through all of that chaos, emotion, and busyness, reading has been a source of comfort, distraction, and inspiration. I’m grateful for the books and authors who brought me joy and reflection in 2021.

Last year, I read 86 books and included 25 of them in my 2020 in Books blog post. This year, I’ve read 120 books to date; I’m sharing 35 of my favorites here. Interestingly, I read fewer novels this year--only 50. As a short story and memoir writer myself, I’ve been reaching for those more, and read nine short story collections, seven memoirs, and four graphic memoirs. As a trustee of the Monroe County Library System, I’ve been visiting all 32 libraries in the county, and along the way have grown interested in graphic novels and manga. I’ve read 11 manga and seven graphic novels this fall. I’ve also read 10 nonfiction books, eight poetry collections, and two children’s books.

Let’s get into it! Here’s my 2021 in books.

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10 Blog Posts You Loved in 2021

10 Blog Posts You Loved in 2021

2021 has been quite a year! We’ve covered a lot of topics on this blog since January, so we figured it was worth doing a countdown of 10 blog posts that our readers loved in 2021. Perhaps you’ll find a great one you missed, or learn something new! As always, feel free to reach out if you have any suggestions for topics to blog about.

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TikTok for Small Businesses

TikTok for Small Businesses

For a few years now, I’ve been an avid fan of TikTok. So much so that I have an entire section of my newsletter dedicated to sharing my favorite finds from the platform! Whether you’re in the mood to learn something new or laugh at something ridiculous, TikTok has you covered. The app values authenticity and weirdness above all else, which helps foster niche communities from elder emos to ADHD folks, from knitters to people who have experienced trauma.

TikTok’s algorithm gets to know you better than you know yourself, some say, which helps users discover content they didn’t even know they were looking for. That’s great news for small businesses! You don’t have to beg people to follow you, you just have to create amazing content and the right people will discover it thanks to TikTok’s unique algorithm.

While I haven’t created TikTok content as Serve Me the Sky Digital, I’ve consumed plenty and have learned a lot about how the platform works and what performs well. I also recently attended a Small Business Block Party (aka webinar, but with better branding) led by TikTok, so I wanted to share some of the takeaways with you!

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Roundup: New Instagram Features in Fall 2021

Roundup: New Instagram Features in Fall 2021

Instagram continues to roll out an abundance of new features in an effort to entice creators, businesses, and individuals to keep using their platform. When Snapchat was popular, Instagram copied their disappearing content idea and created the Stories feature. Now with TikTok exploding in popularity, they’ve copied the quick videos with trendy audio idea and created Reels. I won’t be diving into Reels today, but I do want to share with you some of the newest features that have launched recently, since it can be hard to stay on top of them all! Here’s what’s new on Instagram this fall.

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Do Hashtags Actually Matter?

Do Hashtags Actually Matter?

In so many conversations with clients, one topic that comes up again and again is hashtags. Do they actually matter? How many are you supposed to use? Where do you put them? What’s the point? Over the years, the way we’ve used hashtags on Instagram has changed significantly, and so has how Instagram treats them in the algorithm. Ultimately, the goal with hashtags is to be intentional rather than spammy. It can be difficult figuring out how to do that well! That’s why today on the blog, I’m sharing my tips for making the most of hashtags.

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7 Tips for Meaningful Community Management

7 Tips for Meaningful Community Management

As a social media professional, I’ve spent most of my career in the content creation and strategy space, developing thoughtful strategies and creative tactics tailored to my clients’ goals and executing on them. While I’ve always done some degree of community management for my social media clients, six months ago I began working with a client in a role focused solely on community management for a large, highly engaged audience. It has been so much fun and I’ve learned a ton, so I thought I’d share some of the takeaways here.

But first, let’s take a step back. What is social media community management? Simply put, it’s how your business engages with its audience online. It’s all about building a vibrant community around your brand so that your enthusiastic, loyal audience is eager to promote your brand to their networks as well. Great community management can help a brand go from a standard corporate brand to a more human brand, where supporters can tell the voice behind the account cares about them. That’s special--it’s hard for a customer to find, and difficult for a community manager to pull off! So let’s get into it: how can you do community management in a way that is meaningful and impactful? Here are 7 tips:

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Thoughts on Therapy: Year Three

Thoughts on Therapy: Year Three

On this blog, I always try to be authentic and honest, even as a business owner trying to market my services. For example, in the past I’ve blogged about ending my passion project due to burnout and how I handled taking bereavement time as a freelancer. I’ve even gotten extra-vulnerable and shared insights I gleaned from therapy, reflecting on both the one year and two year milestones. So today it’s time to dive into my thoughts on my third year of going to therapy!

Last year, I wrote about how the pandemic shifted us to Zoom therapy. Though it felt strange at first, in May 2021 I was finally able to resume in-person sessions with my therapist and it was wonderful! I had forgotten how much you lose in body language that’s just outside the Zoom screen, and how nice it is to sit in a safe and cozy space with a person who is dedicated to helping you process, unlearn, and grow. This year was a lot between my grandma’s death in late February and my mom’s in early April, so I had plenty to talk about in therapy. Here are a few of the takeaways.

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5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

5 Social Media Marketing Lessons from Lil Nas X's Debut Album Release

In the world of social media marketing, it can be difficult to keep up with trends and craft creative content on a regular basis. Especially in the nonprofit realm, it’s easy to fall into a habit of churning out the same old similar graphics and posts, without considering how to change it up and be playful. That’s why today, we’re learning from one of the best social media marketers out there: Lil Nas X. Here are five lessons we can learn from Montero himself:

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The Power of Facebook Groups

The Power of Facebook Groups

When teaching social media workshops or crafting custom strategies for my clients, I frequently recommend Facebook groups as a useful tool. “Really? Facebook groups?” is often the response. People are skeptical of anything to do with Facebook--it seems too political these days, or they fear the site is losing users to platforms like Instagram and TikTok.

Yet, Facebook continues to be the largest social media network, and Facebook groups are currently used by more than a billion people per month. If your audience is on Facebook and you can add value for them in an engaging group, then why not go for it?! Groups are an excellent way to move your audience through the funnel, from the consideration phase on to being a regular customer and then to being a passionate advocate for your brand.

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A Conversation with Angelo Jasa-Phillips: From Creating Content to Developing Strategy

A Conversation with Angelo Jasa-Phillips: From Creating Content to Developing Strategy

This is the 13th post in the “A Conversation With” series, where I interview smart humans about their experiences in the world of social media. You can read past features here.

This month, I interviewed Angelo Jasa-Phillips, a marketing professional who is the Digital Engagement Manager at GLSEN and has worked on both social content creation and strategy. In this blog post, we dive into how social strategy differs from social media management, and so much more.

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